TAYA Groups Of Taiwan Address Digital Print Sustainability As They Announce A Strategic Appointment To Meet The Growing Demand For PVC-Free KAVALAN In Europe
TAYA Groups today announces a new appointment within its international workforce as Rob Karpenko joins the business as Director of Sales for TAYA Europe.
The newly-created role forms part of a strategic plan to further develop and strengthen the PVC-free KAVALAN brand in the European market, where demand for high-quality, environmentally-responsible materials continues to grow.
Rob Karpenko brings with him more than 20 years of industry experience, having held a number of Senior international positions with leading Multinationals in the Viscom area.
Based in Geneva, Rob will focus on fostering new and existing relationships with KAVALAN partners across Europe, building on the brand’s strong reputation and utilising the robust Life Cycle Analysis and Eco Calculator data in order to empower more global businesses to embark on a successful PVC-free journey.
Speaking about his new role, Rob Karpenko comments: “There’s no doubt that the KAVALAN product range is the future – the end of PVC is already well underway. The requirement for my new role on the ground in Europe to build on KAVALAN’s already stellar results is proof of where the industry is heading. I’m excited to be that person leading the charge in the region and to be working with such a skilled and passionate team.”
Vincent Lin, Vice President, TAYA Groups, comments: “We’re delighted to be bolstering our presence in the European market and are very pleased to have Rob Karrpenko as the driving force behind KAVALAN’s expansion across the continent. We’re seeing strong demand globally for quality, reliable materials that don’t harm the planet. Therefore it’s absolutely the right time to bring an additional champion for KAVALAN on board in Europe, who can continue building strong relationships with our valued international partners.”
About Kavalan
The new Kavalan Eco Banner is set to become an industry game-changer that is anticipated to disrupt the traditional PVC banner market.
Kavalan replicates the look, feel and strength of PVC and welds like PVC too.
However unlike traditional PVC it is specifically designed for responsible end-of-life-disposal.
In 2018, approximately 340 million square meters of PVC banner were printed in Europe.
Alarmingly, because banner PVC can’t be easily recycled, most of this ended up in landfills or was incinerated.
This incredible outdoor media product is PVC-Free and phthalate-free and features a biodegradable coating.
Also, it weighs up to 50% less than traditional PVC banner, which significantly reduces carbon emissions during transportation.
Kavalan can be disposed of without any harmful effects to health or the environment.
Any emissions are hundreds of times lower than that of traditional PVC banner and well below the minimum EU safety level guidelines. Kavalan adheres to strict ecological standards and is REACH, RoHS, and 33P compliant.
So, if in a worst-case scenario it does end up in landfill, it has a water-based, light biodegradable coating that decomposes.
About Taya Groups
Founded in 1989, Taya is a world-class producer and exporter of PVC coated materials and its products have expanded into a comprehensive line that ranges widely throughout various industries in the world.
Providing top-quality and innovative products to our customers and partners worldwide is in our business DNA.
Our main focus is for indoor and outdoor materials including, but not limited to the following: advertising billboards, banner flags, posters, digital décor, truck covers, membrane structures, tents, treadmills, inflatable swimming pools, inflatable boats and toys, and air balloons.
All our products are produced in accordance with international standards and regulations such as REACH, RoHs, 6P and DIN4102-B1, to name a few and these cover many technology areas such as: fireproof, waterproof, anti-static, lacquering.
