Soyang Europe Appoints Vicky Hudson as Area Sales Manager to Drive Sustainable Industry Growth
Accrington, UK - 23 April 2026 – Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, has announced the appointment of Vicky Hudson as its new Area Sales Manager.
In this pivotal role, Hudson will work closely with customers across the north of England and Scotland, helping businesses navigate an ever-evolving market by identifying innovative Soyang solutions that support long-term, ethical business growth.
Hudson brings a wealth of forward-thinking expertise to the role, having worked within the print, signage, and display market for more than a decade.
Her previous experience spans account management and vital sales positions within the industry, equipping her with a deep understanding of the urgent challenges modern print businesses face.
“We’re delighted to add Vicky to the team here at Soyang,” said Oliver Mashiter, Sales Director at Soyang Europe. “Her knowledge of the industry will be of great benefit to our customers across the north of England and Scotland, with Vicky playing a crucial role in connecting them with the solutions that can help their businesses grow.”
By investing in experienced talent like Hudson, the company is ensuring that its customers receive the strategic support required to adopt future-proof practices in an increasingly competitive landscape.
Vicky added: “Everyone has been incredibly welcoming, helpful, and supportive, making settling in so much easier. I’ve also had the chance to visit some fantastic customers already, which has been a real highlight.”
About Soyang:
Soyang Europeis a leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings for the multiple industries including sign & display, design, marketing, construction and décor.
Located in Altham, Lancashire, the company utilises a warehouse that holds stock of in excess of 1.3 million sq metres of material to distribute premium European and American manufactured products alongside a variety of innovative substrates produced by its high end Far Eastern partners, on a next day service.
In parallel, sister company Soyang Hardwareis a supplier of leading edge wide- and superwide-format print production hardware solutions from many of the industry’s biggest and best-known printer brands including Fujifilm, Ricoh, Mimaki and Jetrix.
