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Pure London 2019 : ‘Selected By Kate Moss’ To Be Launched In The Uk

Image courtesy of Pure London

Image courtesy of Pure London

Visitors to this July’s Festival of Fashion Pure London, taking place from the 21st – 23rd at Olympia London, will be the first in the UK to view Selected by Kate Moss, the new collection from one of Scandinavia’s fastest growing labels, NIKKIE.

Created by Dutch designer Nikkie Plessen, the collaboration with British supermodel Kate Moss debuts for the first time in the UK at London’s inspirational festival of fashion, Pure London.

Kate Moss is the international face of NIKKIE, and each season Kate and Nikkie team up to compile her favourite designs which make up the ‘Selected by Kate Moss’ collection. The collection represents the tough yet feminine style of Kate, and features jackets, dresses, skirts, trousers and tops.

For its SS20 season, visitors to Pure London will discover a collection which has a strong focus on ‘country’, impactful in black and white, with embroidered materials and feminine shapes.

Nikkie says of the collaboration; “Kate Moss has always been the ultimate embodiment of style. She personifies precisely what I want to express through my fashion label; she is strong and tough but at the same time feminine and sexy. We are growing NIKKIE worldwide and can’t wait to present it to the UK market at Pure London.” 

Pure London take place at Olympia London from the 21st – 23rd July 2019, hosting over 700 fashion brands and designers as well as industry insights and future trends from three days of panels, seminars and keynote talks.