Mary Katrantzou The ‘Queen Of Digital’ Partners With Villeroy & Boch As They Use Digital Textile Print Technology To Create A Vibrant And Timeless Tile Collection
Mary Katrantzou, often called the ‘Queen of Digital’ has taken one of her stunning textile collections and, working with Villeroy & Boch, has created a spectacular and ground breaking collection of printed tiles.
Fashions by Mary Katrantzou stand for colourful digital prints characterised by the contradictory aesthetics of mixed media, craftsmanship and opulent ornamentation.
The uniquely iconic look of the collection from 2018 now continues with the VICTORIAN tile collection: Victorian-era motifs that date back to the 19th century blend with modern graphic décors to create a unique style that gives every room a special air.
The tile collection created by the fashion designer revolves around the Victorian butterfly.
Surrounded by white and black marble look, it becomes the brightly coloured ambassador of nature in the interior.
Enframed in gold or in the perforation of postage stamps typical of Katrantzou’s fashion designs, the motifs look like tiny artworks.
All the more so when combined with the variety of classically geometric décors that have a defining effect on their surroundings.
Extraordinary design ideas that underscore stylish surroundings: Villeroy & Boch has a long tradition of finding inspiration in designers from a wide variety of disciplines.
Following influential figures including Joop, Paloma Picasso, Luigi Colani or Kenzo, now fashion designer Mary Katrantzou has created an exclusive collection for Villeroy & Boch Tiles.
Inspired by the geometry of victorian tiles and the distinct nature of our archival designs, our most recent foray into interior design is bringing the natural world into our living environment.
"As an image led brand, using our prints and transferring them across different disciplines is a challenge that I’m always drawn to. It was a privilege working on ceramics with Villeroy & Boch and an exciting process to imagine and create spaces that people will live in daily. Being part of someone's home creates a feeling of permanence that’s very different to the very nature of fashion. The contrasting nature of both disciplines was what we found the most exciting in the conception of the collaboration.” - Mary Katrantzou
VICTORIAN Features Eight Different Decor Sets With Stylised Borders And Edges To Complete The Offering.
Four different types of butterflies on either white or black background have been created using a combination of digital print and traditional screen-printing, with a light visual 3D effect used to provide a handcrafted appearance to each tile.
Seen either straight-on or at a 45° angle, each butterfly tile is enhanced with either gold, black or perforated borders.
Continuing the theme of white, black and gold, authentic marble-effect tiles are offered in two different finishes - high gloss for walls and polished surface for floors.
They are joined by concentric designs alongside modern graphic interpretations of victorian tiles.
