Lectra Unveils Apogy ─ The First Solution Embedding Agentic Artificial Intelligence To Reinvent Fashion Product Development
Paris, September 2026 – Lectra today announced the launch of Apogy, its cloud-based solution dedicated to product development, the critical phase between garment design and production.
Nearly fifty years after establishing the global standard for CAD solutions dedicated to the fashion industry, Lectra is opening a new chapter with Apogy, combining artificial intelligence, industry-specific agents and product data to revolutionise the way products are designed and developed.
By automating low-value tasks and making information and expertise easier to access, it significantly accelerates product development while freeing teams to focus on innovation, creativity and strategic decision-making.
From its earliest computer-aided design solutions to Modaris, ModarisPGS and Gerber AccuMark, all of which became global industry benchmarks, Lectra has continuously driven the transformation of fashion processes.
Today, the industry faces increasingly volatile demand, ever-shorter collection cycles, and mounting regulatory and environmental pressures.
Against this backdrop of accelerated change, product development demanded major technological advances to rethink fragmented processes and dispersed data. Apogy marks a major turning point, delivering, for the first time, a solution capable of thoroughly reinventing this critical phase.
"For fifty years, Lectra has helped transform the fashion industry, particularly by digitising patternmaking. Today, agentic artificial intelligence gives us the opportunity to take a new step forward and reinvent product development as a whole," said Maximilien Abadie, Deputy CEO of Lectra. "With Apogy, we are launching the first and only solution designed to bring together all involved parties, data and processes that shape a product. By breaking down silos and streamlining interactions across the entire ecosystem, we enable fashion companies to develop desirable, manufacturable products that meet consumer demand more quickly. Apogy ushers in a new era of product development, where artificial intelligence turns product data into a competitive advantage for fashion players."
A new generation of intelligent agents supports teams throughout the development cycle, from the initial idea to an industrialisation-ready prototype, enabling them to generate and explore concepts from prompts, sketches or images, and collaborate in real time within a shared environment offering full traceability of changes.
Compatible with all standard market formats, Apogy also streamlines digital prototyping and facilitates approvals through 3D simulations and photorealistic renderings.
Apogy centralises all key product development data in a single, secure and continuously updated source, enabling teams, partners and suppliers across the ecosystem to collaborate simultaneously and accelerate approval and production stages.
O'Neills, an Irish sportswear brand, is already reaping the benefits. "For the first time in our history, all our teams are using a single solution. This harmonisation eliminates errors linked to data transfers, increases transparency and now enables us to accelerate operations, improve productivity and effectively support our growth," said David Towell, Senior Manager at O'Neills.
"New generations expect to work with cutting-edge tools. By equipping our teams with Apogy, a solution designed natively for the AI era and featuring advanced capabilities, we are strengthening our ability to attract, develop and retain the next generation of talent in product development roles, particularly in modelling within the Oniverse group," said Riccardo Romani, Operations Director at Oniverse, an international fashion group comprising brands including Calzedonia, Intimissimi and Tezenis.
Designed to evolve continuously and delivered as SaaS, Apogy will continue to expand its artificial intelligence capabilities to automate more tasks, enhance workflows and unlock new performance opportunities.
The result of three years of development and in-depth dialogue with several dozen customers, Apogy is built on a proven understanding of market needs, and its adoption by early customers has already demonstrated both its operational effectiveness and its ability to support the transformation of product development in the fashion industry today.
About Lectra
Lectra sparks customer transformation.
The Group offers solutions that combine software, cutting equipment, data and services, leveraging advanced technologies, particularly agentic artificial intelligence.
By blending deep sector expertise with industrial intelligence, Lectra helps players in the fashion, automotive and furniture industries rethink their operations.
In fashion, Lectra supports product development, manufacturing and marketing, while strengthening collaboration and product traceability. In automotive and furniture, the Group brings its know-how to optimise production processes.
Founded in 1973, the Group is present in more than one hundred countries. Lectra's 2,800 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. They all share the same commitment to sustainability, one of the pillars of Lectra's strategy to ensure its sustainable growth and that of its customers.
Listed on Euronext, Lectra reported revenues of €507 million in 2025, including €89 million in SaaS revenues. For more information, visit lectra.com
