Kitsch Becomes Cool In Pantone’s Vibrant Rebellion

Image Courtesy of Pantone

Vibrant Rebellion, a new design trend for Autumn/Winter 20/21 highlights how a frenetic, expressive and unapologetically rabble-rousing design direction brings together like minds in optimistic rebellion.

This provocative and positive campaign of color, pattern and graphics is driven by the uprising of an activist generation determined to take back ownership of the future. It represents a manifesto for activism, a license for self-expression and an energized approach to sustainability.

Kitsch becomes cool as folk crafts experience a colourful, youthful update with an “embellished everything” approach.

Graphic communication, fashion and products are embellished with rich narratives that give activist rhetoric a vibrant visual voice.

Fashion, furnishings and interiors are indiscriminately adorned with a frenzy of pigment, pattern and texture by way of fringing, knotting, spray printing and overprinting.

Colour is generously layered in no-holds-barred uplifting expression.

Strong vibrant multicoloured palettes are based on energized complementary pairings, from a citric yellow and cobalt blue, saturated fuchsia