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Digital Textile Printing News

Centric Software Revolutionise Design Ideation With Digital Touch-Screen Boards

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CAMPBELL, Calif., January, 2019 – Building on its strategy to develop innovations that drive retail transformation for brands, retailers and manufacturers, Product Lifecycle Management (PLM) leader Centric Software has announced new additions to the Centric Visual Innovation Platform (Centric VIP).

Developed in partnership with world-leading brands and retailers, Digital Concept Boards and Digital Buying Boards re-define design ideation and buying by fully transforming the ways teams collaborate, share ideas and make decisions.

Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Centric VIP is a visual, fully digital collection of collaborative boards for touch-based devices such as iPad, iPhone and touch-screen televisions and are fully connected with Centric PLM. Centric VIP boards transform the product strategy, ideation and go-to-market process, resulting in highly accelerated creative iteration and execution for individuals and teams, including C-levels. Centric VIP’s highly visual and beautiful interface, brings together live information from multiple sources across the entire organization.

These boards align teams and leverage internal knowledge for quick execution as well as dramatically accelerated time to market and product innovation.

Centric VIP’s new Digital Concept Board combines creative, technical and business expertise to accelerate product development.

 Teams across all departments including design, merchandising and production/sourcing are able to use the Digital Concept Board as a digital sandbox for creative-play and what-iffing within a business context. Today this work typically takes place offline or with ad-hoc tools.

Used collaboratively on touch-based devices or via a web browser, teams can freely drag and drop inspiration images from sources like mood boards, websites and existing PLM product libraries to digitally capture creative concepts, elaborate design intent and create product briefs.

Merchandising and production/sourcing teams contribute additional knowledge and, as concepts mature, they are quickly pushed to PLM for further development, samples, sourcing and market launch.

All information is digital resulting in full visibility into collection status, zero data loss/re-entry or error and a massive boost in execution speed.

Analog tools such as foam core boards, paper printouts and sticky notes are eliminated thus driving efficiencies at many levels while creativity and product innovation are elevated.