X-Rite Showcased Digital Strategies For Brand Print Quality At COLOR22 In La Jolla California
X-Rite highlighted end-to-end digital workflow solutions for color communication, formulation, measurement, quality control, and reporting; X-Rite thought leaders presented on brand quality control programs and industry standards.
X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, exhibited the latest color measurement and print quality management solutions at COLOR22 Conference,which was held between January 22-25, 2022, in La Jolla, CA.
During the event, X-Rite thought leaders presented sessions on implementing digital strategies for brand print quality management programs and the impact of industry standards on printing outcomes.
“We are excited to be back at COLOR22 highlighting the transformative impact digital workflow software has in creating a more efficient and sustainable print packaging process,” said Cindy Cooperman, Vice President, Brand Global Strategic Accounts, X-Rite. “Attendees will learn how connected color workflows that include reference grade color measurement instruments and cloud-based software help deliver exceptional color quality while improving productivity from conception to formulation to production to final printed product.”
X-Rite sessions at COLOR22:
Digital Strategies For Brand Print Quality Programs, Cindy Cooperman, Vice President, Brand Global Strategic Accounts, X-Rite
In this session, Cooperman discussed how packaging and printing supply chains were put to the test in 2020 as the world responded to the high demand for essential products amid a global pandemic.
Those CPG and packaging printers already enabled with digital workflows and processes benefited from increased business agility and rose to the challenge.
Cooperman highlighted what worked for these printers during this challenging time and explain practical strategies to implement digital color and report print quality back to brands.
Standards Today and Tomorrow, Ray Cheydleur, Printing and Imaging Product Portfolio Manager,
In this panel discussion, Cheydleur, along with other industry experts discussed today’s trends, technologies, and standards development, and their impact on color management in the future.
“Printers need digital workflow tools that are flexible to support multiple printing applications and technologies while ensuring color quality across a range of substrates and product offerings,” added Cheydleur. “At COLOR22, customers can speak with X-Rite Color Experts about their specific needs and learn how connected color management solutions, training and services can improve team performance and reduce costs.”
About X-Rite
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance.
With Pantone, X-Rite employs more than 800 people in 11 countries.
The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas.
X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes.
X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries..
About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design.
Pantone Standards feature digital and physical color specification and workflow tools.
The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.
Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users.
Pantone Lifestyle brings color and design together across apparel, home, and accessories.
