Viscom Italia Unveils Forward-Thinking Exhibition Format at 12th Elementaria In Lambrate
Lambrate – June 2026 – Viscom Italia has officially announced a transformative new format for its upcoming trade exhibition, revealing the strategic overhaul during the 12th edition of Elementaria at the Ventura Garden in Lambrate.
The highly anticipated Viscom event, scheduled for the 28th and 29th of October at the prestigious Allianz MiCo, will feature a condensed two-day programme designed to optimise resources, foster high-quality industry engagements, and champion sustainable exhibition practices.
The Elementaria event, organised by Display Italia under the artistic direction of designer Marco Maggioni, served as the ideal platform for this critical announcement.
Dedicated to the experimentation of raw materials in display design, contract, and shop fitting, the gathering brought together leading material producers, designers, and retail converters.
Viscom Italia recognises the urgent need for the industry to adopt more efficient and environmentally conscious operational models, making this gathering the perfect setting to unveil its strategic evolution.
By transitioning to a streamlined two-day schedule, the organisation is actively reducing the environmental footprint and resource consumption typically associated with prolonged trade fairs.
Furthermore, the updated exhibition model introduces pre-set and highly customisable stands.
This forward-thinking approach not only offers exhibitors unparalleled flexibility and enhanced brand presence but also significantly curtails material waste and logistical inefficiencies, reflecting a strong commitment to ethical industry practices.
This structural evolution solidifies Viscom’s position as a thought leader in the exhibition space, proving that business growth and sustainable innovation can seamlessly coexist.
The upcoming October event at Allianz MiCo promises to deliver a dynamic, responsible environment where professionals can forge meaningful connections and pioneer the future of retail design.
About RX
Viscom is owned by RX, a global leader in events and trade shows that leverages industry expertise, data and technology to generate business for individuals, communities and organizations.
With a presence in 25 countries, RX organizes approximately 350 events each year serving 41 industry sectors.
RX is fully committed to creating an inclusive working environment for all. RX enables businesses to thrive by leveraging data-driven insights and digital solutions.
RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
For further information, please visit www.rxglobal.com
About Viscom Italia
Viscom Italia is the only fair in Europe that brings together the entire visual communication market.
Dedicated to technologies, applications, products and materials for visual communication and graphic arts, every year Viscom becomes the hub of applied creativity, where sustainable solutions, emerging trends and new inspirations meet.
Here, professionals from printing, decoration and installation, along with manufacturing industries from sectors such as fashion, automotive, and large-scale retail, as well as communication agencies, designers and creatives, discover solutions and inspirations to enhance and innovate brands and projects.
