Viscom Italia Imagine Your Product ─ Realise Your Business.

PRESS ROOM

8 Mar

Written By Debbie Mckeegan

Milan February 2024, the most important event dedicated entirely to the visual communication chain, Viscom Italia opens halls’ 8/12 doors the 16th to 18th of October 2024 at Milano Rho Fiera.

Now in its 35th edition, Viscom Italia once more confirms itself as the leading international hub for all the sector's protagonists: a platform where business and professional training meet up, making it a prime spot for business and innovation.

The international design studio Leftloft has thought up and brought to life a whole new graphic design showcasing a world suspended between imagination and pragmatism.

· Dream It: a calling to follow one’s dreams – those undefined visions not confined by boundaries or limits – a perfect space for visual communication professionals to transform sparks of intuition into final products.

· Make It: every good idea requires knowledge, technology, tools, support to turn it into reality and customise it with the aid of all the solutions on display at the fair.

At the core lies the very strength of the Viscom identity, demonstrating once again how the event is a magnet able to attract every market stakeholder.

A platform for communication, training and mutual exchange. Some of the trade show’s objectives being exactly that, a way to generate culture, encourage the sharing of ideas, strategies and perspectives - at times disruptive, to tell the story of contemporary creativity.

The signing up campaign is in full swing and already has important key market players lining up once again, along with the entry of new international brands that have chosen the fair to show off their products and develop new synergies and business opportunities.

"This is the spot where industry professionals gather to get up close and personal with the visual communication world in all its nuances, says Cecilia Montalbetti, Exhibition Manager Viscom Italia. We have been creating an appointment that aims to highlight technological novelties and new markets, creating real moments of in-depth analysis and immediate accessibility to content. Viscom Italia is able to offer all this, thanks to its continuous and attentive dialogue with its key players, constantly interfacing with industry professionals to offer them a tailor-made service and matching up the needs of companies".

Being part of Viscom Italia means getting up close to the latest market trends and an opportunity to interact with a high profile and well-qualified audience.

It is here that customers, partners, distributors meet up to develop networking opportunities and business relations.

The Event Will Once Again Be Brimming With A Wide And Transversal Product Range Encompassing All Market Sectors

· Large Format Digital Printing – Signage – Sign Making – Screen Printing

· Pad Printing – Textile Promotion –Embroidery – Engraving –Laser

· Digital Signage – Ledwall – Labelling – Packaging – Visual Merchandising.

The show, as per tradition, will house experimental projects designed for innovation and technology, setting up the exhibition space to welcome and guide visitors on an exploratory journey, tuning into the needs of creative people along with technicians and the brand industry.

The exhibition space will proudly host a brand new project dedicated to furnishings and fittings tailored to enhance materials and decorated surfaces in different environments such as hospitality, luxury showrooms and travel retail.

Enrolment For The International DIVA - Display Italia Viscom Award Competition, Organised In Cooperation With Display Italia Magazine Is Now Open.

Creativity, innovation and design are the key elements behind the creation of future point-of-sale displays. The competition is open to P.O.P. material manufacturers, design studios, creative agencies and commissioning companies in the following competition categories:

· Durable display solutions,

· Non-durable display solutions,

· Digital Signage devices,

· Packaging,

· Shop Fitting,

· Retail design,

· Shelf Design

· New proposals.

A call to action to take part in Elementaria, the exhibition of hi-design prototypes envisioned to show off new business models aimed at the production of display furniture for the brand industry bringing together leading international architectural firms with raw material distributors, is also open.