Viscom Italia Hyper Reality The First Ever Digital Event Dedicated To Creativity Ends With A Success
Image Courtesy of Viscom Italia
Over 2,130 professionals and 100 international exhibitors took full advantage of all the digital tools on display at Viscom Italia Hyper Reality’s newest event, reconnecting visual communication relationships and business contacts.
Milan, 25 November 2020: Held over 17th and 18th of November, the first digital Viscom Italia Hyper Reality edition dedicated to visual communications, with great pride, has drawn to a close.
It succeeded in being a completely new virtual space, visualized for a truly international visual community.
A platform powered by cutting-edge technological creativity.
A new exhibition experience showcasing the latest trends and exploring tomorrow’s business scenarios.
More than 100 exhibitors, 170 international brands and almost 800 products, took centre stage - aided by images and videos - in virtual showrooms tailored to meet the specific needs of the individual sectors of: Large Format Digital Printing - Sign – Sign making – Screen printing - Pad Printing - Textile Promotion - Embroidery - Engraving - Milling - Laser - Sports Awards - Visual Merchandising – Events Services, Graphic Software Design.
The digital event, with its advanced match-making and networking tools, gave exhibitors and sector related businesses the opportunity to re-launch their activities, premiere their latest technological innovations.
All the while safely side stepping the current restrictions, and amassing over 10,000 messages and chats.
The platform welcomed over 150,000 users and attracted 2,138 sector operators (7% from abroad) connecting in from 42 countries such as Switzerland, France, Germany, Spain, the UK, Croatia and Slovenia.
A highly specialised audience of sector technical professionals (49%), retail and industry professionals (27%) and communication influencers (24%) took part and relished this new business experience alongside industry players.
"With Viscom Italia Hyper Reality we were able to host an innovative gathering venue that matched up supply and demand, laying the foundations for new projects and forging opportunities for future developments. Indeed, thanks to the platform’s modular structure, exhibitors were able to tailor their communications directly at individual visitors - says Cecilia Montalbetti Exhibition Manager of Viscom Italia. We are very proud of our new virtual challenge and delighted with the results we have achieved. Now we must look ahead and strive towards helping to facilitate market recovery. Our goal is to lead the way in bridging connections with our community and exploring fascinating new business adventures to overcome this delicate historical phase".
30 focus group talks and webinars sessions -held over the two-day event - were enthusiastically followed by 573 participants. 60 speakers in total - experts from the most renowned communication and design agencies, business leaders and journalists - shared trends and their innovations for the future of visual communications during the extensive range of seminars and workshops.
Analyzing themes poised to influence the sector’s future business scenarios such as new communication strategies for fashion, packaging, brand industry, the most innovative retail solutions and new technological scenarios, like augmented reality
