Viscom Italia Unveils WonderPlace at Viscom 2025
Milan, Italy – July 2025 – Viscom Italia announces the debut of WonderPlace, an innovative and immersive experience set to define Viscom 2025, the premier event for Italy's visual communication industry.
Scheduled to take place from October 1st to 3rd at Rho Fiera Milano, WonderPlace will showcase how cutting-edge technology and creativity come together to bring visionary ideas to life.
Located at the heart of Viscom 2025, WonderPlace serves as the epicentre of innovation.
This unique space will bring the technologies and solutions exhibited at the fair to life within three real-life settings: Retail, Hotel, and Custom.
These simulations will provide attendees the hands-on opportunity to explore materials, finishes, and tools used to deliver authentic and impactful projects.
From interior design to advanced signage, WonderPlace transforms abstract concepts into tangible, actionable realities.
"WonderPlace exemplifies our belief that visual communication is not limited to imagination," said RX Italy. "It bridges the gap between ideas and execution, offering the visual communication industry the chance to directly experience the technologies shaping our future."
The space is further complemented by the renowned Talks Area, where industry professionals can participate in sessions to exchange insights, explore emerging trends, and understand the most pressing challenges affecting the sector.
Visitors can expect a rich programme of workshops, keynote presentations, and panel discussions led by thought leaders from around the globe.
Viscom Italia continues to attract a vast and highly qualified audience of professionals each year, standing as the definitive event for those involved in the visual communication industry.
The 2025 edition aims to elevate the experience further, combining technological innovation with a platform for meaningful dialogue and collaboration.
Industry professionals interested in discovering how imagination can become reality are invited to join Viscom Italia at Rho Fiera Milano.
Registration is now open, and detailed event schedules and sessions will be announced in the coming months.
For more information and ticket bookings, visit
Venue: Rho Fiera Milano
Dates: 1-3 October 2025
About Viscom Italia
Viscom Italia is the premier international event dedicated to the world of visual communication.
Renowned for showcasing revolutionary ideas and solutions across the industry, the fair attracts creatives, professionals, and businesses from all corners of the globe.
Here, professionals from printing, decoration and installation, along with manufacturing industries from sectors such as fashion, automotive, and large-scale retail, as well as communication agencies, designers and creatives, discover solutions and inspirations to enhance and innovate brands and projects.
Through exhibitions, workshops, and discussions, Viscom Italia drives innovation, sets trends, and fosters a sustainable future for the visual communication sector.
