Transforming Our World By Design With The Latest HP Latex Innovations At drupa 2024
Image By Courtesy of HP
HP plans to showcase the latest in its Large Format portfolio at drupa 2024, with the company set to highlight how its printer portfolio and latest innovations are delivering on its vision to transform the world by design.
Together We Are Transforming Business
By incorporating the HP Latex Technology into business operations, business leaders have the potential to print on virtually any substrate to create signage, vehicle wraps, decorative applications, interior design, stickers, posters and more.
The HP Large Format product portfolios deliver the highest quality and offer an opportunity to increase revenues for Print Service Providers (PSPs) with a range of application offerings.
More specifically, the HP Latex product range delivers productivity benefits. “With the HP Latex 2700 we can offer our customers particularly high quality in the area of self-adhesive films for applications such as trade fair and shop construction or interior design. The colors must also be brilliant and the films themselves must be robust,” explains Roland Niggemeyer, managing partner, Niggemeyer Pro Imaging. “With the HP Latex 2700, we are able to win new orders and expand our customer base.”
Furthermore, HP’s Customers All Over The Globe Are Reaping The Benefits Of HP’s Portfolio, For Example:
· Andretti (US): At Dscoop, American Motorsports organization Andretti, leveraged HP Latex technology to wrap its signature race car - the No. 26 Gainbridge Show Car - showcasing how to utilize HP printers to ensure each car is race ready.
· PressOn (UK): Nick Hollis, former HP Manager, rowed solo across the Atlantic Ocean as part of a grueling 721 Challenge to raise awareness for climate change. PressOn used a HP Latex R2000 and HP Latex 3600 printers to produce specialist decals to cover the boat Nick will row in with the logos and names of the various supporters.
· Signarama Tuggerah (APJ): NSW Central Coast PSP reached 25 per cent revenue increase and impressive business growth since installing the HP Latex 800W. Delivering a creative edge, the company prints on environmentally conscious substrates, which enables speed and exceptionally high-quality output.
For PSPs, the HP Latex portfolio grants access to a range of tools, experts, and insights to help craft and deliver new innovations that transform the world by design, future proof the environment and develop the cities of the future.
Whether its local print businesses serving their communities through creating new and visually enticing wallpaper for hospitals, signage in our high streets or brands looking to inspire change with innovative applications, HP is working to make a difference in the environment.
HP has created advanced solutions to help boost productivity, ease collaboration, and optimize workflow in a simple and intuitive way. Part of HP’s continued focus is on helping PSPs improve productivity and grow their business. HP’s Professional Print Service Plans play a crucial role in this shared ambition, providing print service providers with new business models that combine services, solutions, and innovation to help streamline production workflows. For example, Professional Print Service Plans subscribers have access to premium solutions including HP’s Design and eCommerce platforms or HP Live Production solutions, available through HP Print OS Suite. For HP, designing large-format applications must be fast, easy, intuitive and integrated in customer’s workflow.
“We prioritize our customers’ needs by continually evolving our innovations: from easy design creation and visualization, seamless order reception and handling to fast integration with today’s most popular eCommerce platforms. By enhancing efficiencies and expediting time to market with web to print software solutions, HP is disrupting the print industry. Professional Print Service Plans enable our customers to be more agile, maximize uptime, and gain access to knowledge sharing tools through HP Learn” said Daniel Martinez, General Manager, Large Format Business, HP.
“With this in mind, we look forward to welcoming industry experts, analysts and prospective customers at Drupa, to discuss and showcase the transformative power of print with our innovative HP Large Format Products and Solutions”, concludes Daniel Martinez.
Contribute To The Wellbeing Of The Print Industry Ecosystem
The last generation of HP Latex Ink brings more innovation than previous generations.
HP Latex products go beyond on the sustainability journey with environmental certifications that showcase HP’s commitment and contribution to the wellbeing of the employees, customers, and businesses.
Employing an end-to-end approach, HP continues to drive a greater sustainable impact in large-format printing with each new generation of HP Latex Printing System.
The result is that HP leads with the most environmentally certified technology, meeting Greenguard Gold1 , UL ECOLOGO certification2 and EPEAT registered3 3.
The latest HP Latex Inks have been designed to avoid the hazards associated with other ink types while maintaining high quality prints.
The HP Latex Inks allow for a more comfortable working environment for operators, producing odorless prints4 for indoor display in sensitive environments such as hospitals and schools.
HP Latex Ink is produced in a factory using reclaimed water which has gone through multiple purification steps.
The water purity is comparable or higher than conventional tap water and ensures that HP delivers inks that do not compromise outstanding quality and performance.
The latest generation of HP Latex Inks contain no Hazardous Air Pollutants (HAPs)5 and avoids any problematic reactive monomer chemistry.
HP believes in the power of design. To learn more, you can find us located in Hall 17, at this year’s drupa tradeshow.
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most.
Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more.
