Image Courtesy of Messe Frankfurt Gmbh
The fusion of online and offline is progressing.
The trade show of the future is phygital - digital tools add to physical encounters and offer exhibitors and visitors an added value.
This summer's editions of Neonyt and Texworld USA gave insight into the event of the future - live interviews and digital panel discussions connected the communities and provided information about current industry issues.
July 2020
Between crisis and new opportunities: Covid-19 has disrupted the world's social and economic structures for many months now. T
he consequences of the pandemic are affecting the trade show business as well.
Many trade shows were postponed, some will not take place at all.
"As long as get-togethers in person are possible only to a very limited extent, we have to define virtual formats, which can bridge this time of social distancing," Olaf Schmidt, Vice President Textiles and Textile Technologies at Messe Frankfurt, said in April. How is it possible to stay in contact with each other despite the ban on major events? How can the different business sectors get through these difficult times better? Digital solutions help. In Germany, digitalisation has been slow.
But the Corona pandemic shows us what the world could look like in the future: business calls instead of business trips, working from home instead of travelling, agility instead of stiffness. The time is ripe to rethink and find new approaches to the way we work.
Online And Onsite
The virtual summer editions of some trade shows, which have united the different industries, have shown what these new approaches could look - live and in colour, but safe while being at home.
Texworld USA, Apparel Sourcing USA and Home Textiles Sourcing Expo offered an online platform from 21st to 23rd July 2020. Talks, presentations and seminars allowed participants to connect and provided them with information about current industry issues.
An artificially intelligent programme helped online visitors find suppliers of interest and put them in contact with them. Gartex India is keeping interested parties up to date with webinars about sustainability in the clothing and textile industry until its comeback in December.
The summer edition of Neonyt, the global hub for fashion, sustainability and innovation, also went digital this year. From 13th to 17th July 2020, Neonyt's social media channels and those of international conference format Fashionsustain turned into a platform for the exchange of information, with live interviews, panel discussions and statements.
At "Neonyt on Air", experts discussed business, lifestyle and digitalisation issues and proved once again that lockdowns not necessarily have to stop networking within the fashion industry. Industry masterminds have explained how digital tools can help to transform fashion in the coming years:
"Digitalisation will become as common place in the fashion industry as sustainability," The Brand Show Circular founder and CEO Saydou Bangoura said during a panel discussion at Neonyt on Air.
The Brand Show Circular is a B2B marketing and order platform focused on sustainable fashion.
Exhibitors and buyers can meet in the digital world and do business independently from time and place.
Wholesale and data exchange platform JOOR has the same goal. JOOR connects 8,600 brands, 2,600 buyers. and 200,000 Curated Retailers.
Together with Premium Group, JOOR created virtual showroom JOOR Passport, which was presented at Neonyt on Air.
"In the face of continued business disruption caused by the COVID-19 pandemic, we saw a great need to bring technology to revolutionize the market and to reimagine the trade show and fashion week model," said JOOR CEO Kristin Savilia.
Neonyt’s cooperation with The Brand Show Circular and JOOR gives exhibitors the opportunity to use all digital services the B2B platforms offer and helps them bridge the time without onsite events until things go back to normal. Online trading sites allow visitors to place orders with exhibitors all year round.
This concept replaces manual on-site orders, which cost money and time and leave more time to exchange information.
Messe Frankfurt’s Nextrade is a successful example – the digital B2B marketplace for Home and Living consumer goods has been online since October 2019.
“The many positive reactions and registrations by suppliers show that we have our finger on the pulse of time,” says Philipp Ferger, general director of nmedia and head of Tendence and Nordstil. With Nextrade, Messe Frankfurt has expanded the offer of Ambiente and Tendence. Both retailers and buyers profit.
Digital Helpers
New digital concepts launched by trade shows as well as new approaches taken by the industry show what the future could look like – it could be flexible, digital and dynamic.
Virtual trade show concepts are a good alternative when personal encounters are not possible, but they will not be able to replace on-site events.
“Fashion thrives from personalities, presentation and image and inspiration. Digital formats can be a plus, but not a substitute,” says Thimo Schwenzfeuer, Show Director of Neonyt.
The industry’s desire to meet in person is great. The digital formats launched by trade shows can offer many possibilities.
Phygital trade shows, meaning trade shows that are both physical and digital, complement the traditional trade show concept.
Whether it is the planning, the organisation or the follow-up of trade shows, technical means also make the on-site trade show experience more enjoyable.
In the run-up to an event, digital tools help exhibitors and organisers to plan their trade show presence.
Online configurations can help exhibitors to improve their stand presentation to the point of being exactly what they have in mind.
In addition, match-making tools helping visitors to find suppliers of interest even before the event begins, prove to be a real advantage.
The website offers an alignment of interests – exhibitors provide information about their products and target groups on the programme and visitors specify their interests. In a next step, the tool puts the parties into contact.
Which parts of trade shows and exhibitions are the best attended? Which trade show participants are interested in which products and services?
Cameras and heat maps are used to analyse the influx of visitors.
Exhibitors can use the resulting information to make their trade show presence even more effective, organisers can place stands in the best possible place.
It also makes the managing of purely pragmatic aspects like technical building systems, security or cleaning easier.
When the number of visitors to the toilets reaches a high number, the cleaning staff is automatically informed.
Flyers, leaflets and posters – that was yesterday.
Today, digital wayfinding systems help visitors to find their way around the exhibition centre.
Displays or apps provide visitors with specific information, which prevents them from getting lost in an information overload while searching for a specific stand.
Long queues, missed appointments or stressed trade show visitors are a thing of the past.
New Realities
Virtual Reality (VR) and Augmented Reality (AR) prove to be an asset for an overall trade show experience.
VR is an artificial reality created by hardware and software.
“Virtual Reality was originally considered as a possible competitor to the trade show as a communication medium,” says Dr Peter Neven, general director of the exhibition and trade show committee of Deutsche Wirtschaft e.V.
“It has now become clear that trade shows will continue to be an important tool for personal encounters between companies and their target groups in the future. The popularity of trade shows remains high,”
Mr Neven continued. VR glasses can add to the trade show experience.
How can I use the chosen material in my collection?
Does the fabric fit my design? Visitors no longer have to imagine what products look like, they can now actually see them through a pair of VR glasses. By means of AR, an expanded form of reality, visitors can use apps to get additional information about products or take part in digital tours and lectures.
At gaming trade shows the use of this kind of software is already common practice.
3D printing, Big Data and Artificial Intelligence – technology has even more chances and possibilities in place to turn the simple attendance at a trade show into a true trade show experience.
It is not only about digitalising old processes, but also about creating new ones.
Trade shows not only have to present modern products and innovations, they need to be living examples.
The trade shows of the future will be phygital – digital tools will complement physical events. As the digital editions of trade shows have shown, meeting and exchanging information in person onsite remain to be crucial.
Digital offers add to physical events but cannot replace them. It is time to mould the trade show of the future.
South Normanton - UK – November 2026 - As the out-of-home advertising market continues its rapid expansion, Sun Chemical is driving the industry's shift toward water-based ink technology with its Streamline™ Toccata range, engineered to meet the rising demand for high-quality, durable graphics while reducing environmental impact.
London, UK – November 2nd 2026 – Spandex UK has today announced a new partnership with HP, bringing HP Latex printing technology to its customers across the UK. The collaboration marks a significant expansion of Spandex's large-format hardware offering, giving its customers greater choice across print technologies.
The initial line-up under this partnership will include the HP Latex 630, 730 and 830 series. These additions build on Spandex's existing portfolio, reinforcing its commitment to equipping sign and display professionals with the tools they need to stay competitive in an evolving industry.
Malvern – Worcestershire – November 2026 Vivid Laminating Technologies has announced that PB Signs, a leading UK print and signage specialist, has chosen its multi-award-winning Velobade Nexus for use across its production operations. The decision follows a thorough review of the market, with PB Signs selecting the Velobade Nexus as the finishing solution best suited to its high standards of craftsmanship.
Speciality print leaders from five Southern European countries will meet in Porto next month for the eleventh FESPA Southern European Congress, taking place on 11–12 November at HF Ipanema Porto, Portugal.
The two-day event, which is organised by five FESPA member associations – FESPA France, FESPA Italia, FESPA España, APIGRAF (Portugal) and the FESPA Hellas Association (Greece) – gives members of the community in Southern Europe the opportunity to benchmark their own strategies against peers facing similar conditions, as well as compare notes with neighbouring markets on customer expectations, workforce shortages, investment and new technology.
Batley, West Yorkshire – October 2026 – Roaches International, a member of the British Textile Machinery Association (BTMA), has dispatched its largest integrated order for textile laboratory equipment to date.
A total of 19 testing machines weighing more than two tonnes have been delivered for a new laboratory being established by Indonesia's Alia Digital Printex, underscoring the British manufacturer's capability to supply complete testing facilities rather than individual instruments alone.
Mortsel, Belgium – October 29th 2026 – Agfa Inkjet Solutions has announced Experience Day 2026, a hands-on event dedicated to demonstrating how advanced inkjet printing and precision finishing can work together within a single, integrated workflow.
The event will take place on Thursday, 26 November 2026, from 09:00 to 15:00 at Agfa Headquarters in Mortsel, Belgium.
Developed in partnership with Kongsberg Precision Cutting Systems, Experience Day 2026 will give print service providers a first-hand look at how combining print and finishing technologies can boost productivity, broaden application possibilities, and open up new business opportunities across sectors including signage, display, packaging, and corrugated production.
Balrothery, Ireland – October 2026 – Retink Graphics has added a second Epson SureColor R5000L latex printer to its Balrothery production floor, supplied by digitalprint.ie.
The investment follows strong returns from the company's first R5000L, which the team says paid for itself before they decided to expand.
Tübingen, Baden-Württemberg – October 2026 - The CHT Group has announced the expansion of its dyes portfolio with two new additions: BEMACID Brilliant Blue F-WN for polyamide and wool, and BEZAKTIV Solar Yellow ONE for flexible dyeing processes.
The launch reinforces CHT Group's commitment to delivering high-performance, sustainable colorant solutions for the global textile industry.
Both new dyes address growing demand among textile manufacturers for products that combine color brilliance, process reliability, and responsible formulation.
Staffordshire, UK – October 2026 – Staffordshire Signs & Graphics Ltd has announced the installation of a new DLI-3325 flatbed printer, supplied by China Print Supplies UK Ltd.
The investment marks a significant step forward for the business, enhancing its production capabilities and expanding the range of signage solutions it can offer customers.
The installation follows months of careful planning, with the new machine now in place and undergoing fine-tuning and staff training ahead of full commissioning
Corby – Northants – October 2026 – Keencut Ltd, a leading innovator in the cutting and finishing equipment industry, has today highlighted its Evolution3 Lift & Hover technology, a breakthrough system designed to make material positioning faster, easier and more accurate than ever before.
The new technology allows operators to adjust, align and achieve perfect positioning with precise control, all through simple single-person operation.
By streamlining what has traditionally been a multi-step, often cumbersome process, Keencut is addressing a long-standing challenge faced by professionals across the sign-making, graphics and framing industries: achieving exact cutting precision without compromising on speed or efficiency.
Istanbul – Turkiye – October 2026 – Optimum Digital has announced that Kilim Home, an established Turkish carpet manufacturer serving international markets, has invested in its direct-to-carpet printing technology.
The move strengthens Kilim Home's production capabilities and marks a significant step forward in the company's ongoing embrace of innovation within digital carpet manufacturing.
Frankfurt am Main, Germany – 27 October 2026 – Heimtextil, the international trade fair for home and contract textiles, has announced the launch of the Functional Futures Lab, a new showcase curated in partnership with Future Fabrics Expo.
Taking place from 12 to 15 January 2027 in Hall 4.1, the exhibition will spotlight materials engineered to meet the evolving functional demands of architecture, interior design and hospitality, from thermal regulation to flame resistance and durability.
The Functional Futures Lab will present both visionary prototypes and commercially available solutions, with each exhibit's stage of development made transparent through Technology Readiness Levels
Shanghai, People's Republic of China – October 2026 – KARL MAYER will present a comprehensive portfolio of advanced warp knitting and warp preparation technologies at ITMA ASIA 2026, taking place from 20 to 24 November at the National Exhibition and Convention Center (NECC) in Shanghai.
The company's presence spans two exhibition halls, with warp knitting innovations on display in Hall 4.1, Booth C18, and warp preparation solutions featured in Hall 3, Booth
Bolzano, Italy – 26 October 2026 – Durst will participate as Leading Sponsor at Viscom 2026, taking place on 28 and 29 October at Allianz MiCo Milan.
In the year marking its 90th anniversary, the South Tyrolean company returns to the leading event for the Italian visual communication market with a new format, a new location, and the Italian debut of a new printing technology.
Durst's presence at Viscom underscores the company's commitment to maintaining close dialogue with customers, prospects, and industry professionals.
Clay Cross – UK – July 2026 – Resolute highlights its new DTF Pneumatic Twin Platen Heat Press, a professional-grade heat press designed to help print shops increase output, improve consistency, and reduce downtime across high-volume production runs.
The machine's dual-platen design allows operators to prepare the next garment while the current one is being pressed, significantly reducing idle time and increasing throughput.
This makes it particularly well-suited to print shops running large direct-to-film (DTF) and transfer print operations, where speed and consistency are critical.
Pattern Room Launches New Pattern Room Experience, Making Online Design-to-Pattern Faster Than Ever
Victoria, Australia, 27/10/2026 – Pattern Room, the online pattern-making studio founded by Australian pattern maker Julia Watts, today announced the launch of its updated platform, introducing a new guided design pathway, an in-house sampling service, and an expanded catalogue of styles for apparel businesses worldwide.
The update is designed to make it faster and easier for designers, garment technicians, and manufacturers to move from concept to production-ready pattern, without the friction that has traditionally slowed the early stages of garment development.
Athens , Greece – 23 October 2026 – UFABRIK has extended its European distribution network into Greece with the appointment of TSEKMERES GS, an established supplier to the country's textile, screen and large-format digital printing industries.
The agreement brings UFABRIK's digital textile portfolio to a market where UV and Latex technologies remain dominant, but where dye-sublimation is emerging as a significant area of potential growth.
The partnership will focus on providing high-quality textiles for silicone edge graphics (SEG) applications, alongside a wider substrate offering for the Greek market.
São Paulo, Brazil – October 2026 – FESPA has announced that FESPA Brasil 2027 will take place from 1 – 4 March in the Blue and White Pavilions of Expo Center Norte, São Paulo.
The leading digital printing exhibition will bring together the sector's biggest global players to showcase the latest solutions across packaging, textiles, signage, and personalised products.
As one of the most visited exhibitions organised by FESPA, FESPA Brasil 2027 will give visitors access to complete solutions and technological innovations spanning print shops, packaging and labels, textile printing, personalised products, 3D printing, and signage and wide format, among other sectors
New York City, USA, October, 2026 – NedGraphics, a global leader in textile and apparel design software, today announced the official launch of NedGraphics 2027, a major software release designed to bring creativity, technology, and production closer together through a more connected and flexible digital ecosystem.
At the center of NedGraphics 2027 is OPTINEDCloud, a new cloud storage and asset management environment integrated across key NedGraphics applications.
OPTINEDCloud gives design, approval, and production teams a centralized space to store, organize, visualize, share, and manage product development files.
Mönchengladbach, Germany – Monforts will showcase its latest advances in finishing, coating and energy-efficient processing at India ITME 2026, as the region's textile manufacturers increasingly look beyond volume production towards higher-value fabrics.
The German finishing machinery specialist will exhibit in Greater Noida , India at stand A5 in Hall 1 from December 4-9.
Milan, Italy – October 22nd 2026 – Agfa Inkjet Solutions today announced it will present its award-winning Jeti Bronco H3300 HS live at Viscom Italia 2026, taking place 28–29 October at the Allianz MiCo Convention Center.
Visitors can see the hybrid wide-format printer in action at Stand 8 B17/C20, where Agfa will demonstrate its capabilities for sign and display businesses seeking greater productivity without compromising on image quality.
The 3.3-metre Bronco H3300 HS delivers print speeds of up to 450 m²/h while maintaining high image quality, combining the flexibility to handle both rigid and roll media in a single hybrid platform.
Berlin, Germany – 21 October 2026 – NVIDIA today announced that Europe's leading ecosystem partners are adopting the NVIDIA DSX™ AI Factory Platform to build AI factories that minimise water consumption for cooling and use less power for the same AI output.
The platform also helps partners bring new capacity online faster and adapt workload power consumption to support grid reliability.
NVIDIA DSX is a full-stack AI factory reference architecture, co-innovated with the world's leading infrastructure companies, in which compute, networking, storage, software, power and cooling are codesigned as one system.
East Sussex, UK – October 2026 – Vivid Laminating Technologies has announced that Pureprint Group, a leading print and marketing services business, has selected its multi award-winning Veloblade technology for use across its operations.
The decision underscores a shared commitment to innovation and efficiency within the print industry.
Imst – Ostreich – October 2026 – DyStar, a global leader in textile chemistry and innovative solutions, has announced its pivotal role in helping Textildruck Imst (TDI) achieve successful certification of the German "Multitarn" camouflage print.
The achievement, reached within a matter of months despite an ambitious timeline and exceptionally stringent requirements, enabled production to commence on schedule as part of a strategic collaboration with Getzner Textil.
The certification process demanded rigorous standards across colour performance, durability, infrared signature, and safety compliance.
From the outset, DyStar supported TDI by supplying the necessary products, technical expertise, and hands-on application support required to meet these demanding benchmarks.
Milan, Italy – October 2026– Epson will present its latest advancements in signage, UV printing and textile customisation at VISCOM 2026, taking place at Allianz MiCo Milan on 28-29 October.
Visitors can find Epson at Gate 3, Stand G14, where the company's specialists will demonstrate how its newest technologies are helping businesses expand into high-value applications through superior print quality and precise colour management.
As visual communication and personalisation markets continue to evolve at pace, Epson is positioning itself at the forefront of that change.
Leicester, UK – October 2026 – VeriVide is an official RAL Distributor in the United Kingdom, giving UK designers, specifiers and manufacturers direct access to the complete range of RAL colour standard products.
The appointment reinforces VeriVide's commitment to supporting the architecture, interior design, and industrial design sectors with reliable, globally recognised tools for accurate colour communication.
South Normanton – UK – October 2026 – Sun Chemical, a global leader in printing inks, coatings, and pigments, today reinforced the importance of looking beyond colour when selecting dyes for printing inks, urging formulators and manufacturers to weigh performance data alongside colour accuracy to achieve reliable, long-lasting results.
While colour remains a defining factor in dye selection, Sun Chemical emphasises that performance properties are equally critical to a dye's overall suitability for an application.
These include lightfastness, which is shaped by dye concentration, binder composition, substrate, and testing conditions; resistance properties, such as bleed resistance and over-lacquering resistance; and migration behaviour, which can vary depending on the substrate, coating, and storage conditions.
United Kingdom – October 2026 – Textile Skills Centre has announced a new Design to Print Competition in partnership with Prinfab, the UK's leading digital fabric printer.
The competition invites UK schoolchildren aged 5 to 18 to submit original textile designs or artwork for the chance to see their work professionally printed onto fabric.
The initiative aims to give young designers a tangible, industry-standard outcome for their creative work, while introducing them to the practical realities of textile design and digital printing.
Telford, UK – October 2026 – Ricoh UK has announced the return of Print Evolution Live, its flagship industry event, for a fourth consecutive year.
Taking place on 10-11 November 2026 at Ricoh's Telford site, the event will once again bring together leaders from across the print sector to explore the strategic shifts shaping the industry's future.
Karachi – Pakistan – October 2026 – ZIMMER AUSTRIA successfully concluded its participation at IGATEX PAKISTAN 2026, one of the region's leading exhibitions for textile and garment technology.
The event highlighted a growing shift among Pakistani manufacturers toward high-value technical textile production, a trend that aligns closely with ZIMMER AUSTRIA's innovative solutions.
Throughout the exhibition, ZIMMER AUSTRIA demonstrated the capabilities of its #magnoroll and #colaris technologies, both designed to support manufacturers moving into advanced technical textile segments, including coating, printing, and specialty fabric production.
Colour Separation: The Craft Digital Textile Design Shouldn’t Forget
Textile designer Stephan Alker draws on more than 40 years in the industry, going back to his start at Transfertex in 1980, to trace how colour separation moved from drum scanners, hand-retouched films and engraved gravure cylinders to fully digital workflows.
He argues that this production knowledge still matters in the age of digital printing, because properly separated designs give brands far more freedom.
The Path Foward: Connect Every Link:
Design, colour, workflow, production, data. Each link now depends on the one before it, and the printers who will lead the market are those who strengthen the whole chain, not just the machinery at its centre.
So, this autumn, ask the bigger question on your own shop floor.
Not "Which printer?" but "How well does my business connect demand, design and production?"
Rebés's story isn't one of nostalgia - It's a working blueprint for how heritage manufacturers can stay indispensable in a market that rewards speed, certification, and specificity in equal measure. Four million metres of stock mean nothing without the digital printing capability to turn it into something distinctive.
A 150-year name means nothing without the R&D discipline to win a tender for antistatic, carbon-fibre-infused uniform fabric on the first attempt.
Image Credit: Tejidos Rebé
What if the next dress you wore never touched the factory floor?
This is no longer a fringe experiment. It is a maturing production model, backed by genuine material science, real circularity, and an AI-assisted workflow that is becoming more accessible by the month.
Her advice to designers and brands alike is refreshingly practical: start small, get hands-on with an accessible 3D printer, and build fluency before the technology becomes table stakes. The businesses that treat this moment with curiosity, rather than scepticism, will be the ones shaping fashion's next decade rather than reacting to it.
The 2027 FESPA Awards are now open for entry, and the message to businesses across textiles, apparel, interiors and beyond is simple: your work deserves recognition. Every gold winner featured here started in the same place every entrant does - with a project they believed was worth submitting.
As the only independent awards programme with 18 categories dedicated to print and signage, FESPA offers a genuinely global stage, with shortlisted entries displayed at FESPA Global Print Expo in Spring 2027.
Colour Is Too Important to Leave to Chance
Print will always be the part of the garment people see first.
But the sum of all parts — the fabric, the trims, the fasteners, the finish — is what determines whether a design actually delivers on its promise. Brands that continue to treat colour as a single creative decision, rather than a coordinated technical discipline spanning their entire supply chain, will keep paying for it in re-dips, delays, and disappointed design teams.
A Century of Textiles, and an Ever-changing World
Few companies can trace their roots back more than a century and still count themselves among their industry's innovators. Texia, headquartered in Monistrol de Montserrat, Spain, is one of them.
But the story of Texia is not simply one of longevity.
It is a story of continual reinvention. As the textile industry has grown more global and competitive, Texia has repeatedly reshaped its business, investing in technology, developing its own brands, and placing sustainability at the centre of its mission. In doing so, it offers a compelling example of how a heritage manufacturer can lead rather than follow through a period of profound industry change. Image Credit: Texia
What are we craving Ultimately?
The instinct to slow down while simultaneously optimising every measurable aspect of life isn't a passing curiosity. It's a structural response to a world that feels increasingly unstable, and it's reshaping what people expect from their homes, hotels, workplaces and healthcare environments alike.
For the design and manufacturing sectors, this means rethinking both product and process.
The Structual Shift is Real and its Already Here
Volumes are moving east, where digital production is accelerating rapidly. Consumer behaviour has shifted.
Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.