The 94th Oscars® Ceremony In Los Angeles Sees Sustainable Textile Eco-Couture Brought Into Sharp Focus By Lenzing’s TENCEL™ Brand And RCGD
TENCEL™ brand and RCGD Global spotlighted eco-couture at the Oscars® and unveiled the winning looks of the 2020 and 2021 Global Design Contest
TENCEL™ and RCGD Global collaborates for the third year running to spotlight eco-couture at the Oscars
Winning designs of the 2020 and 2021 Global Design Contest were unveiled publicly for the first time in Los Angeles on March 25th
TENCEL™ branded lyocell fibers featured in custom-made gowns by HELLESSY, Patrick McDowell and BENEDETTI LIFE
Lenzing – Lenzing’s flagship textile brand, TENCEL™, and RCGD Global (formerly known as Red Carpet Green Dress™) joined hands for the third year to spotlight eco-couture at the 94th Awards® (also known as “the Oscars”).
As part of the partnership, RCGD Global and TENCEL™ also unveiled the winning designs of the 2020 and 2021 Global Design Contest for the first time at a Pre-Oscars celebratory event in Los Angeles on March 25th.
“We are proud to partner with RCGD Global for the third consecutive year in greening up the Oscars and empowering rising designers through the global design contest. These events are major milestones in our goal to bridge the divide between luxury fashion and bringing positive impact to our planet. As we celebrate the 30th anniversary of TENCEL™ this year, the ongoing collaboration supports our overarching mission to provide brands and designers with sustainable solutions, focusing on enhancing circularity and achieving a completely transparent supply chain,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.
Bringing Greener Alternatives To The Red Carpet
This year, three custom-made gowns, made of bespoke fabrics made from TENCEL™ Lyocell fibers and TENCEL™ Luxe filament yarn have been featured on the red carpet of the Oscars.
Star of “Uncharted”, “You” and “Chilling Adventures of Sabrina”, Tati Gabrielle wore a custom HELLESSY off-shoulder cape gown dress made from an ivory TENCEL™ Lyocell textile with fringing that drips like frost around the body.
Seasoned Broadway performer and star of the Best Picture nominated “West Side Story", Paloma Garcia Lee makes her Oscars debut wearing a custom Patrick McDowell gown in a luxury textile made from TENCEL™ Lyocell fibers and linen with a bottle green sensation.
Lifelong sustainability advocate and mother of Billie Eilish and Finneas, Maggie Baird wore a custom BENEDETTI LIFE custom-made gown in a luxurious black textile made from TENCEL™ Luxe filament yarn, black textile made from TENCEL™ Lyocell fibers, as well as blue fabric made of carbon zero TENCEL™ Lyocell fibers.
Derived from sustainably sourced natural raw material wood, TENCEL™ branded lyocell fibers are produced in a closed loop process and are fully biodegradable and compostable.
Known for its natural comfort, fabrics made of TENCEL™ Lyocell fibers are also gentle on skin with high tenacity and efficient moisture management.
As a vegan sustainable alternative to silk, TENCEL™ Luxe filament yarn give fabrics an exquisite sensual appeal with silky smoothness, liquid-like drape and color vibrancy.
Produced using eco-responsible production processes, TENCEL™ Luxe filament yarn is also certified as biodegradable and compostable, offering a circular solution to eco-couture and luxury fashion.
