Ted Baker's Digitally Printed Mural Designs From Muraspec Deliver A Vibrant Backdrop To London Boutique Hotel
Jayhems teamed with Muraspec to achieve creative and vibrant 'selfie-ready' backdrops in the most challenging of spaces.
Challenge:
London Court Hotel, based in the Royal Borough of Kensington and Chelsea, was seeking to elevate its guest experience throughout the entrance and reception areas.
With protuberant ceilings and hanging objects on the walls, precision was essential in order to display the products in their best light and at the same time, overcome any installation challenges.
Solution:
Jayhems visited the Muraspec London Showroom to draw inspiration from a plethora of various textured designs and patterns.
The layout of the space and products were discussed to kick-start the design process.
Ted Baker's 'Antiquity' paired with Muraspec Celeste Green were a carefully considered match, fulfilling the brief of delivering a dramatic, vibrant and sleek feature wall whilst complementing the hotel's brand.
In order to visualise the desired outcome, large samples were installed within different areas and under different light settings to ensure the concept would work.
They saw Ted Baker’s Mirage Collection, comprised of digitally printed murals from the Wilderness to the Tropic, which turns a plain wall into a unique centre piece and transform the room by adding drama through scenic themes and patterns, creating the illusion of the grandiose.
Results:
The sophisticated and striking colour pattern of Antiquity with its fibrous textured emboss marries perfectly with Celeste Green.
Both wallcovering designs boast a delicate tactile pearlescent quality which radiates a rich and majestic tone -a perfect backdrop for a hotel selfie, or 'Hotelfie' as it's commonly referred to.
Hemang G Popat, Managing Director, Jayhems Ltd.
"We wanted to create an eye-catching and vibrant sense of arrival at our boutique hotel, which could be a memorable talking point for our guests or used as a stylish backdrop to social media.”
"We collaborated with Kam at Muraspec who was brilliant at suggesting options from their immense library of quality and creative designs. We are so delighted with the customer feedback on this that we intend to use Muraspec at our other properties."
About The Muraspec Group
Muraspec Wallcoverings is an international leader in the commercial and bespoke wallcoverings industry.
With a heritage dating back to the 1850s, we have developed a global reputation for outstanding product quality, impressive design, and exceptional customer services and technical support.
From our UK sales team to our dedicated global network of distribution partners, we are proud to supply a worldwide client base across the Hospitality, Healthcare, High Street Retail, Commercial Office, Cruise Ship and Residential sectors.
Our manufacturing facility, based in Kent, UK, manufactures a wide selection of inspiring designs using our extensive range of versatile equipment, producing high quality, fire rated wallcoverings.
