Swimwear Designer Crowned As The Year’s Winner Of The Apprentice
Sian Gabbidon and Lord Sugar
Congrats to Sian Gabbidon for being crowned this year’s winner of the The Apprentice. She will now get £250K investment for her luxury swimwear line and Alan Sugar as a business partner.
Sian owns and runs a swimwear fashion brand, with clients including celebrities and celebrity stylists.
She identifies with Coco Chanel as a role model in business, as she ‘came from nothing and worked her way to the top’. She believes she has been brought up to win and every task will see her being calculated, collaborative and ruthless where necessary.
The 26 year old Leeds-based entrepreneur defeated nut milk drink brand owner Camilla Ainsworth in the boardroom in the final after presenting their business plans to more than 200 experts at London’s City Hall.
Gabbidon said: “I can’t believe it’s happened. Not that I didn’t think I could win it but it’s just real. It’s crazy. I’m absolutely over the moon.”
Lord Sugar said although it was a "crowded market" Gabbidon was "an expert" in her field.
It is Lord Sugar's first investment in a fashion business in the show's history.
Gabbidon said on Instagram that it had been a "rollercoaster" and she was "overwhelmed" but "very excited".
She had predicted her victory in her audition, saying: "When Lord Sugar picks me as his business partner, we're gonna be in there like swimwear and we're gonna make a massive splash in the business".
"I love what I do, I love fashion, and he's all about business - so to put us together is just going to be ridiculous, the possibilities are endless," she said.
