Swarovski’s Be-Jewelled Car Glitters At Fespa Eurasia

Image Courtesy of GMG

FESPA Eurasia, the leading printing fair of the Eurasia Region, opened its doors to visitors with the participation of more than 500 brands.

FESPA Eurasia brings the sector's leading players to more than 10 thousand visitors at the Istanbul Expo Center (IFC) by December 8, and will add $ 1.5 billion to the sector.

FESPA Eurasia, which also held an automobile coating competition, also exhibited a car covered with 1 million swarovski stones for 250,000 TL.

FESPA Eurasia 2019, the biggest exhibition in Eurasia, where all the innovations of the industrial advertising and digital printing world are exhibited together, opened its doors to visitors.

The fair, which the sector is looking forward to throughout the year, will set a record by hosting more than 10,000 visitors in the 9th and 10th halls until the evening of 8 December.

 Consisting of more than 500 brands from Turkey's industry leaders and global brands, new technology and the newest applications will exhibit at FESPA Eurasia.

Special surprise events are organized for exhibitors and visitors within the scope of FESPA Eurasia 2019.

The World Wrap Masters car coating competition, which has become traditional, rewards the best practitioners.

Print Make Wear (PMW) live textile workshop trains participants with informative content.

A World First: 1 Million Swarovski Stone-Covered Cars

GMG Garage, which stands out with its first coating applications in the world, unveils its first vehicle in the world.

The car, which lasts 3 months and consists of 1 million swarovski stones, attracted great attention at the fair.

The total cost of coating the vehicle, which is covered with a total length of 8 kilometers, is 250 thousand TL.

With the coating applied to 750 thousand TL automobile, the total cost corresponds to 1 million TL.

The opening of FESPA Eurasia 2019 was held at a ceremony with the participation of FESPA President Christian Duyckaerts, FESPA UK and FESPA Eurasia board of directors and Outdoor Advertising Association (ARED).

Speaking at the opening, FESPA President Christian Duyckaerts said, “ At FESPA, we represent around 60,000 print specialists worldwide. With FESPA Eurasia, we aim to bring local participants together with international customers and contribute to the creation of new business opportunities. ”

ARED President Ahmet Özdemirel stated that the fair which reached 100 percent occupancy was the most important event of the sector and said: “We will complete this year with a record participation of 10,000 people. Participants will have the opportunity to make the best investment decision by discovering the latest innovations in the industry. Local exhibitors will have a productive fair with the opportunity to open up to regional countries and reach international customers. Our primary goal will be to revive the domestic market and increase the export volume of the sector. ”