Spoonflower—The North Carolina Digital Textile Printer—Continues Record Growth In Third Quarter
Image Courtesy of Spoonflower
Acceleration of global markets fuels momentum heading into the holiday season
Spoonflower, the world’s largest custom fabric, wallpaper and home decor digital marketplace, today reported third-quarter results and maintained triple digit YoY growth.
At 134% YoY sales in Q3, Spoonflower is outpacing eCommerce growth rates and sustaining second quarter sales trends.
Additionally, previous cross border commerce and brand awareness investments resulted in the United Kingdom, Canada and Australia realizing the highest sales months in company history with the influx of demand largely coming from new customers in these regions.
“The investments made in expanding our on-demand production facilities, bringing on additional digital printing equipment and hiring over 100 new team members globally has positioned Spoonflower to maintain our accelerated growth rates in what traditionally are the slowest retail months,” said Michael Jones, Chief Executive Officer, Spoonflower. “Spoonflower empowers the creative economy of artists, makers and consumers seeking personal expression, and our success is a testament to the strong relationships we’ve built within these communities over the past 12 years.”
Q3 2020 Corporate Highlights:
Spoonflower sales increased 134% YoY; with its largest markets capturing triple digit growth:
134% YoY growth in the United States
301% YoY growth in Germany
119% YoY growth in France
223% YoY growth in the United Kingdom
129% YoY growth in Canada
63% YoY growth in Australia
With customer preference toward personal expression and sustainably produced products, Spoonflower’s vast catalog of over 1.8M unique designs attracted a surge of new customers in Q3, increasing 197% YoY
The United Kingdom continues to be a strong market for Spoonflower; experiencing a 315% YoY increase in new customers
61% of Australian customers who purchased from Spoonflower.com were new
As Spoonflower continued to increase its global presence on marketplaces such as Etsy, Amazon and eBay, sales in the third quarter grew 221% YoY across fabric, wallpaper and home decor shops
Investments in the Spoonflower onsite search engine delivered a meaningful 27% YoY conversion improvement; boosting sales-driven through search by 114% YoY.
The Spoonflower artist community also continued strong momentum with a number of exciting milestones captured:
The number of artists who were paid a commission increased 51% YoY
Commissions paid to the artist community increase 141% YoY
The company continued hiring in their Durham, NC, USA and Berlin, Germany headquarters, adding over 70 new employees across operations, customer service and engineering during the months of July-September
Spoonflower also unveiled two strategic partnerships during the quarter:
Vote.org selected Spoonflower for its new B2B mask product targeted towards businesses, organizations and associations seeking to offer custom masks to their customers and employees, or make them available for sale on ecommerce sites
The Honest Company chose to make its designs available in a branded Spoonflower shop, offering customers access to the iconic prints on wallpaper, growth charts and wall art
Weekly design challenges have contributed tens of thousands of new designs to the marketplace and enabled Spoonflower to stay relevant to current trends and consumer design interests. In September, Spoonflower celebrated an important milestone with its 500th design challenge.
Giving back to the community is inherent to Spoonflower’s brand values. Through the Buy A Mask, Give A Mask program, Spoonflower has donated over 33,000 masks to those in need.
Spoonflower is continuing to hire across various departments to support customer demand, and in preparation for 2021 growth initiatives.
About Spoonflower
Spoonflower is a global marketplace connecting makers and consumers with artists worldwide.
The company’s on-demand digital printing platform has revolutionized the textile industry in its development of an eco-friendly, sustainable and scalable manufacturing process.
With Spoonflower, consumers can either design their own patterns on premium fabric, wallpaper and home goods or shop from the world’s largest marketplace of over one million designs from independent artists.
Today, millions of individuals use Spoonflower to express their personal style and power their entrepreneurial spirit.
