Image Courtesy of Epson
Producing over 100 million meters of fabric and 3 million garments annually, Sarena is one of the leading textile companies in Pakistan.
The growing call for the textile industry to seek sustainable solutions—along with market demand for high-speed manufacturing and quality—inspired Sarena to explore new technologies to address customer needs.
“One of the reasons why we went for digital printing was because it was a new process. It was the need of the times,” says Mr. Zaman, Managing Director at Sarena. “We were amazed to see the kind of quality of Epson printers. It was our quest for improvement. It was able to achieve what other machines are not able to.”
Sarena started in 2001, as a sister company to Sefam Industries. After launching operations as only a dyeing company, Sarena soon began evolving quickly. In just a few years, the company expanded to a cluster of manufacturing facilities located in a single factory complex.
Seizing the opportunities offered by technology, Sarena was from the start equipping its facilities with state-of-the-art machines and processes. “We’re one of the few companies in textile printing which has a whole R&D department,” Mr. Zaman says.
“One of the things that we’re very particular about is keeping up with technology,” says Mr. Zaman. “The kind of quality, the kind of perfection that digital printing gives to our designs is not possible in the traditional types of printing.”
Digital textile printing delivers repeatable precision in every design and every meter of manufactured garments. Consistency in output ensures seamless production across the whole factory cluster at Sarena.
Seeking innovative printing solutions, Sarena decided on Epson’s pioneering digital textile printer—the Monna Lisa Evo Tre 32, which prints directly on fabric.
Direct-to-fabric (DTF) printing significantly speeds up the production by eliminating many pre-printing steps necessary in traditional screen printing.
Instead of months, the manufacturing process takes days.
Mr. Zaman underlines that the decision to explore digital printers was made because of this technology’s ability to deliver design perfection and versatility. “I can make a hundred colorful designs,” he says. “The colors are richer and sharper, and the designs we aren’t able to get on other printers that require a certain amount of sharpness we can only get on Epson printers.”
Epson’s Monna Lisa Evo Tre prints on a broad variety of fabrics and weaves, enabling designers to pursue designs in an unlimited palette of colors.
Consistent bi-directional printing provided by PrecisionCore, Epson’s proprietary solution, ensures unparalleled adherence to details. The technology is capable of reproducing complex geometric patterns and designs.
Fully compatible with standard design software including CAD, the Monna Lisa Evo Tre lets designers realize their ideas and fill even the most complicated orders from customers.
“We can produce anywhere from 1,000 meters a day to 5,000 meters a day on the Epson printer, depending on the kind of quality that we want and the requirement of the customer,” says Mr. Zaman.
With the Monna Lisa Tre Evo 32, Sarena can manufacture up to 704 sqm/h of high-quality (300×600 dpi) printed garments.
Considering the scale of Sarena’s operations, easy maintenance and reliability of the machines are imperative for the company’s streamlined manufacturing process.
The Monna Lisa Evo Tre was built for high-capacity usage, with core elements designed for easy maintenance. The printer is equipped with remote monitoring, giving Sarena instant access to the necessary operational information.
Along with the growth of Sarena’s production, the company has been putting great emphasis on the environment.
In 2013, Sarena invested in its own wastewater treatment plant.
The Monna Lisa Evo Tre printers, and Genesta inks specifically developed for this line, enables companies to reduce water usage by more than 75% and decrease energy costs by more than 40% compared to traditional printing.
Genesta inks are also eco-friendly and have received two stringent environmental certifications. “Oeko Tex certifies that it is non-hazardous, and it is very important that the printer is certified to be using non-hazardous chemicals,” Mr. Zaman adds.
“It’s all in keeping with the kind of philosophy that we have,” says Mr. Zaman on Epson’s stance on the environment.
Sarena is a global manufacturer producing millions of garments annually. The company provides full-cycle garment manufacturing services, from weaving and dyeing to printing and manufacturing of non-denim fabrics.
With automation and high-quality garments, Sarena successfully addresses the fast-changing demands of the market.
Recognising the disruptive potential of digital printers, Mr. Zaman put the company at the forefront of printing revolution. With the versatility of the Monna Lisa Evo Tre, Sarena can now print on any type of fabric at high production speeds and is set to revolutionise the textile manufacturing industry in Pakistan, taking textile printing to the next level in terms of quality and production.
“With our vision of excellence, we want to always go for something that is making top quality,” says Mr. Zaman.
South Normanton - UK – November 2026 - As the out-of-home advertising market continues its rapid expansion, Sun Chemical is driving the industry's shift toward water-based ink technology with its Streamline™ Toccata range, engineered to meet the rising demand for high-quality, durable graphics while reducing environmental impact.
London, UK – November 2nd 2026 – Spandex UK has today announced a new partnership with HP, bringing HP Latex printing technology to its customers across the UK. The collaboration marks a significant expansion of Spandex's large-format hardware offering, giving its customers greater choice across print technologies.
The initial line-up under this partnership will include the HP Latex 630, 730 and 830 series. These additions build on Spandex's existing portfolio, reinforcing its commitment to equipping sign and display professionals with the tools they need to stay competitive in an evolving industry.
Malvern – Worcestershire – November 2026 Vivid Laminating Technologies has announced that PB Signs, a leading UK print and signage specialist, has chosen its multi-award-winning Velobade Nexus for use across its production operations. The decision follows a thorough review of the market, with PB Signs selecting the Velobade Nexus as the finishing solution best suited to its high standards of craftsmanship.
Speciality print leaders from five Southern European countries will meet in Porto next month for the eleventh FESPA Southern European Congress, taking place on 11–12 November at HF Ipanema Porto, Portugal.
The two-day event, which is organised by five FESPA member associations – FESPA France, FESPA Italia, FESPA España, APIGRAF (Portugal) and the FESPA Hellas Association (Greece) – gives members of the community in Southern Europe the opportunity to benchmark their own strategies against peers facing similar conditions, as well as compare notes with neighbouring markets on customer expectations, workforce shortages, investment and new technology.
Batley, West Yorkshire – October 2026 – Roaches International, a member of the British Textile Machinery Association (BTMA), has dispatched its largest integrated order for textile laboratory equipment to date.
A total of 19 testing machines weighing more than two tonnes have been delivered for a new laboratory being established by Indonesia's Alia Digital Printex, underscoring the British manufacturer's capability to supply complete testing facilities rather than individual instruments alone.
Mortsel, Belgium – October 29th 2026 – Agfa Inkjet Solutions has announced Experience Day 2026, a hands-on event dedicated to demonstrating how advanced inkjet printing and precision finishing can work together within a single, integrated workflow.
The event will take place on Thursday, 26 November 2026, from 09:00 to 15:00 at Agfa Headquarters in Mortsel, Belgium.
Developed in partnership with Kongsberg Precision Cutting Systems, Experience Day 2026 will give print service providers a first-hand look at how combining print and finishing technologies can boost productivity, broaden application possibilities, and open up new business opportunities across sectors including signage, display, packaging, and corrugated production.
Balrothery, Ireland – October 2026 – Retink Graphics has added a second Epson SureColor R5000L latex printer to its Balrothery production floor, supplied by digitalprint.ie.
The investment follows strong returns from the company's first R5000L, which the team says paid for itself before they decided to expand.
Tübingen, Baden-Württemberg – October 2026 - The CHT Group has announced the expansion of its dyes portfolio with two new additions: BEMACID Brilliant Blue F-WN for polyamide and wool, and BEZAKTIV Solar Yellow ONE for flexible dyeing processes.
The launch reinforces CHT Group's commitment to delivering high-performance, sustainable colorant solutions for the global textile industry.
Both new dyes address growing demand among textile manufacturers for products that combine color brilliance, process reliability, and responsible formulation.
Staffordshire, UK – October 2026 – Staffordshire Signs & Graphics Ltd has announced the installation of a new DLI-3325 flatbed printer, supplied by China Print Supplies UK Ltd.
The investment marks a significant step forward for the business, enhancing its production capabilities and expanding the range of signage solutions it can offer customers.
The installation follows months of careful planning, with the new machine now in place and undergoing fine-tuning and staff training ahead of full commissioning
Corby – Northants – October 2026 – Keencut Ltd, a leading innovator in the cutting and finishing equipment industry, has today highlighted its Evolution3 Lift & Hover technology, a breakthrough system designed to make material positioning faster, easier and more accurate than ever before.
The new technology allows operators to adjust, align and achieve perfect positioning with precise control, all through simple single-person operation.
By streamlining what has traditionally been a multi-step, often cumbersome process, Keencut is addressing a long-standing challenge faced by professionals across the sign-making, graphics and framing industries: achieving exact cutting precision without compromising on speed or efficiency.
Istanbul – Turkiye – October 2026 – Optimum Digital has announced that Kilim Home, an established Turkish carpet manufacturer serving international markets, has invested in its direct-to-carpet printing technology.
The move strengthens Kilim Home's production capabilities and marks a significant step forward in the company's ongoing embrace of innovation within digital carpet manufacturing.
Frankfurt am Main, Germany – 27 October 2026 – Heimtextil, the international trade fair for home and contract textiles, has announced the launch of the Functional Futures Lab, a new showcase curated in partnership with Future Fabrics Expo.
Taking place from 12 to 15 January 2027 in Hall 4.1, the exhibition will spotlight materials engineered to meet the evolving functional demands of architecture, interior design and hospitality, from thermal regulation to flame resistance and durability.
The Functional Futures Lab will present both visionary prototypes and commercially available solutions, with each exhibit's stage of development made transparent through Technology Readiness Levels
Shanghai, People's Republic of China – October 2026 – KARL MAYER will present a comprehensive portfolio of advanced warp knitting and warp preparation technologies at ITMA ASIA 2026, taking place from 20 to 24 November at the National Exhibition and Convention Center (NECC) in Shanghai.
The company's presence spans two exhibition halls, with warp knitting innovations on display in Hall 4.1, Booth C18, and warp preparation solutions featured in Hall 3, Booth
Bolzano, Italy – 26 October 2026 – Durst will participate as Leading Sponsor at Viscom 2026, taking place on 28 and 29 October at Allianz MiCo Milan.
In the year marking its 90th anniversary, the South Tyrolean company returns to the leading event for the Italian visual communication market with a new format, a new location, and the Italian debut of a new printing technology.
Durst's presence at Viscom underscores the company's commitment to maintaining close dialogue with customers, prospects, and industry professionals.
Clay Cross – UK – July 2026 – Resolute highlights its new DTF Pneumatic Twin Platen Heat Press, a professional-grade heat press designed to help print shops increase output, improve consistency, and reduce downtime across high-volume production runs.
The machine's dual-platen design allows operators to prepare the next garment while the current one is being pressed, significantly reducing idle time and increasing throughput.
This makes it particularly well-suited to print shops running large direct-to-film (DTF) and transfer print operations, where speed and consistency are critical.
Pattern Room Launches New Pattern Room Experience, Making Online Design-to-Pattern Faster Than Ever
Victoria, Australia, 27/10/2026 – Pattern Room, the online pattern-making studio founded by Australian pattern maker Julia Watts, today announced the launch of its updated platform, introducing a new guided design pathway, an in-house sampling service, and an expanded catalogue of styles for apparel businesses worldwide.
The update is designed to make it faster and easier for designers, garment technicians, and manufacturers to move from concept to production-ready pattern, without the friction that has traditionally slowed the early stages of garment development.
Athens , Greece – 23 October 2026 – UFABRIK has extended its European distribution network into Greece with the appointment of TSEKMERES GS, an established supplier to the country's textile, screen and large-format digital printing industries.
The agreement brings UFABRIK's digital textile portfolio to a market where UV and Latex technologies remain dominant, but where dye-sublimation is emerging as a significant area of potential growth.
The partnership will focus on providing high-quality textiles for silicone edge graphics (SEG) applications, alongside a wider substrate offering for the Greek market.
São Paulo, Brazil – October 2026 – FESPA has announced that FESPA Brasil 2027 will take place from 1 – 4 March in the Blue and White Pavilions of Expo Center Norte, São Paulo.
The leading digital printing exhibition will bring together the sector's biggest global players to showcase the latest solutions across packaging, textiles, signage, and personalised products.
As one of the most visited exhibitions organised by FESPA, FESPA Brasil 2027 will give visitors access to complete solutions and technological innovations spanning print shops, packaging and labels, textile printing, personalised products, 3D printing, and signage and wide format, among other sectors
New York City, USA, October, 2026 – NedGraphics, a global leader in textile and apparel design software, today announced the official launch of NedGraphics 2027, a major software release designed to bring creativity, technology, and production closer together through a more connected and flexible digital ecosystem.
At the center of NedGraphics 2027 is OPTINEDCloud, a new cloud storage and asset management environment integrated across key NedGraphics applications.
OPTINEDCloud gives design, approval, and production teams a centralized space to store, organize, visualize, share, and manage product development files.
Mönchengladbach, Germany – Monforts will showcase its latest advances in finishing, coating and energy-efficient processing at India ITME 2026, as the region's textile manufacturers increasingly look beyond volume production towards higher-value fabrics.
The German finishing machinery specialist will exhibit in Greater Noida , India at stand A5 in Hall 1 from December 4-9.
Milan, Italy – October 22nd 2026 – Agfa Inkjet Solutions today announced it will present its award-winning Jeti Bronco H3300 HS live at Viscom Italia 2026, taking place 28–29 October at the Allianz MiCo Convention Center.
Visitors can see the hybrid wide-format printer in action at Stand 8 B17/C20, where Agfa will demonstrate its capabilities for sign and display businesses seeking greater productivity without compromising on image quality.
The 3.3-metre Bronco H3300 HS delivers print speeds of up to 450 m²/h while maintaining high image quality, combining the flexibility to handle both rigid and roll media in a single hybrid platform.
Berlin, Germany – 21 October 2026 – NVIDIA today announced that Europe's leading ecosystem partners are adopting the NVIDIA DSX™ AI Factory Platform to build AI factories that minimise water consumption for cooling and use less power for the same AI output.
The platform also helps partners bring new capacity online faster and adapt workload power consumption to support grid reliability.
NVIDIA DSX is a full-stack AI factory reference architecture, co-innovated with the world's leading infrastructure companies, in which compute, networking, storage, software, power and cooling are codesigned as one system.
East Sussex, UK – October 2026 – Vivid Laminating Technologies has announced that Pureprint Group, a leading print and marketing services business, has selected its multi award-winning Veloblade technology for use across its operations.
The decision underscores a shared commitment to innovation and efficiency within the print industry.
Imst – Ostreich – October 2026 – DyStar, a global leader in textile chemistry and innovative solutions, has announced its pivotal role in helping Textildruck Imst (TDI) achieve successful certification of the German "Multitarn" camouflage print.
The achievement, reached within a matter of months despite an ambitious timeline and exceptionally stringent requirements, enabled production to commence on schedule as part of a strategic collaboration with Getzner Textil.
The certification process demanded rigorous standards across colour performance, durability, infrared signature, and safety compliance.
From the outset, DyStar supported TDI by supplying the necessary products, technical expertise, and hands-on application support required to meet these demanding benchmarks.
Milan, Italy – October 2026– Epson will present its latest advancements in signage, UV printing and textile customisation at VISCOM 2026, taking place at Allianz MiCo Milan on 28-29 October.
Visitors can find Epson at Gate 3, Stand G14, where the company's specialists will demonstrate how its newest technologies are helping businesses expand into high-value applications through superior print quality and precise colour management.
As visual communication and personalisation markets continue to evolve at pace, Epson is positioning itself at the forefront of that change.
Leicester, UK – October 2026 – VeriVide is an official RAL Distributor in the United Kingdom, giving UK designers, specifiers and manufacturers direct access to the complete range of RAL colour standard products.
The appointment reinforces VeriVide's commitment to supporting the architecture, interior design, and industrial design sectors with reliable, globally recognised tools for accurate colour communication.
South Normanton – UK – October 2026 – Sun Chemical, a global leader in printing inks, coatings, and pigments, today reinforced the importance of looking beyond colour when selecting dyes for printing inks, urging formulators and manufacturers to weigh performance data alongside colour accuracy to achieve reliable, long-lasting results.
While colour remains a defining factor in dye selection, Sun Chemical emphasises that performance properties are equally critical to a dye's overall suitability for an application.
These include lightfastness, which is shaped by dye concentration, binder composition, substrate, and testing conditions; resistance properties, such as bleed resistance and over-lacquering resistance; and migration behaviour, which can vary depending on the substrate, coating, and storage conditions.
United Kingdom – October 2026 – Textile Skills Centre has announced a new Design to Print Competition in partnership with Prinfab, the UK's leading digital fabric printer.
The competition invites UK schoolchildren aged 5 to 18 to submit original textile designs or artwork for the chance to see their work professionally printed onto fabric.
The initiative aims to give young designers a tangible, industry-standard outcome for their creative work, while introducing them to the practical realities of textile design and digital printing.
Telford, UK – October 2026 – Ricoh UK has announced the return of Print Evolution Live, its flagship industry event, for a fourth consecutive year.
Taking place on 10-11 November 2026 at Ricoh's Telford site, the event will once again bring together leaders from across the print sector to explore the strategic shifts shaping the industry's future.
Karachi – Pakistan – October 2026 – ZIMMER AUSTRIA successfully concluded its participation at IGATEX PAKISTAN 2026, one of the region's leading exhibitions for textile and garment technology.
The event highlighted a growing shift among Pakistani manufacturers toward high-value technical textile production, a trend that aligns closely with ZIMMER AUSTRIA's innovative solutions.
Throughout the exhibition, ZIMMER AUSTRIA demonstrated the capabilities of its #magnoroll and #colaris technologies, both designed to support manufacturers moving into advanced technical textile segments, including coating, printing, and specialty fabric production.
Colour Separation: The Craft Digital Textile Design Shouldn’t Forget
Textile designer Stephan Alker draws on more than 40 years in the industry, going back to his start at Transfertex in 1980, to trace how colour separation moved from drum scanners, hand-retouched films and engraved gravure cylinders to fully digital workflows.
He argues that this production knowledge still matters in the age of digital printing, because properly separated designs give brands far more freedom.
The Path Foward: Connect Every Link:
Design, colour, workflow, production, data. Each link now depends on the one before it, and the printers who will lead the market are those who strengthen the whole chain, not just the machinery at its centre.
So, this autumn, ask the bigger question on your own shop floor.
Not "Which printer?" but "How well does my business connect demand, design and production?"
Rebés's story isn't one of nostalgia - It's a working blueprint for how heritage manufacturers can stay indispensable in a market that rewards speed, certification, and specificity in equal measure. Four million metres of stock mean nothing without the digital printing capability to turn it into something distinctive.
A 150-year name means nothing without the R&D discipline to win a tender for antistatic, carbon-fibre-infused uniform fabric on the first attempt.
Image Credit: Tejidos Rebé
What if the next dress you wore never touched the factory floor?
This is no longer a fringe experiment. It is a maturing production model, backed by genuine material science, real circularity, and an AI-assisted workflow that is becoming more accessible by the month.
Her advice to designers and brands alike is refreshingly practical: start small, get hands-on with an accessible 3D printer, and build fluency before the technology becomes table stakes. The businesses that treat this moment with curiosity, rather than scepticism, will be the ones shaping fashion's next decade rather than reacting to it.
The 2027 FESPA Awards are now open for entry, and the message to businesses across textiles, apparel, interiors and beyond is simple: your work deserves recognition. Every gold winner featured here started in the same place every entrant does - with a project they believed was worth submitting.
As the only independent awards programme with 18 categories dedicated to print and signage, FESPA offers a genuinely global stage, with shortlisted entries displayed at FESPA Global Print Expo in Spring 2027.
Colour Is Too Important to Leave to Chance
Print will always be the part of the garment people see first.
But the sum of all parts — the fabric, the trims, the fasteners, the finish — is what determines whether a design actually delivers on its promise. Brands that continue to treat colour as a single creative decision, rather than a coordinated technical discipline spanning their entire supply chain, will keep paying for it in re-dips, delays, and disappointed design teams.
A Century of Textiles, and an Ever-changing World
Few companies can trace their roots back more than a century and still count themselves among their industry's innovators. Texia, headquartered in Monistrol de Montserrat, Spain, is one of them.
But the story of Texia is not simply one of longevity.
It is a story of continual reinvention. As the textile industry has grown more global and competitive, Texia has repeatedly reshaped its business, investing in technology, developing its own brands, and placing sustainability at the centre of its mission. In doing so, it offers a compelling example of how a heritage manufacturer can lead rather than follow through a period of profound industry change. Image Credit: Texia
What are we craving Ultimately?
The instinct to slow down while simultaneously optimising every measurable aspect of life isn't a passing curiosity. It's a structural response to a world that feels increasingly unstable, and it's reshaping what people expect from their homes, hotels, workplaces and healthcare environments alike.
For the design and manufacturing sectors, this means rethinking both product and process.
The Structual Shift is Real and its Already Here
Volumes are moving east, where digital production is accelerating rapidly. Consumer behaviour has shifted.
Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.