Sanderson Design Group Ink An Exciting Licensing Agreement For Wallpapers And Fabrics With Disney
Image Courtesy of Sanderson Design Group
Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, is pleased to announce an exciting collaboration with Disney.
Under the terms of the licensing agreement, the Group's Sanderson brand will be able to create wallpapers and fabrics based on a wide range of Disney Classic franchises.
Under the collaboration agreement with The Walt Disney Company. Sanderson are reworking original Disney Sanderson wallpapers and fabrics from the 1930s to bring a new, retro-inspired collection.
Launching autumn next year.
Industry experts predict that Sanderson’s UK manufacturing sites at Standfast & Barracks and Anstey will benefit greatly from this association.
The Group's Sanderson archive has a unique collection of original wallpapers and fabrics based on classic Disney characters including Mickey Mouse and Minnie Mouse and Snow White and the Seven Dwarfs, dating back to the 1930's.
Products developed under the new agreement will be distributed internationally, including North America, EMEA, APAC and South-East Asia, through the Group's existing sales and distribution network.
Liz Shortreed, EMEA Category Vice President, Disney, said: "We are pleased to be reinvigorating a global collaboration with Sanderson as part of our Disney Home brand. We are confident that these curated wallpaper and fabric ranges will bring fun, joy and escapism into people's homes from 2023."
Lisa Montague, Sanderson Design Group's Chief Executive Officer, said: "We are delighted to sign this significant collaboration agreement with Disney. The Sanderson design archive includes a large number of original Disney wallpapers and fabrics from the 1930s, which we plan on accessing for these new products."
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints.
In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Scion, Clarke & Clarke and Archive by Sanderson Design.
The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks a fabric printing factory, in Lancaster.
Both sites manufacture for the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people, and its products are sold worldwide.
It has showrooms in London, New York, Chicago, Amsterdam and Dubai.
About Standfast & Barracks
Located in Lancaster, England, with a heritage stretching back over 90 years, Standfast & Barracks is one of the most versatile and distinctive fabric printers in the world, producing the finest quality prints for many design-led home furnishings and apparel brands on the market today.
Standfast & Barracks is an innovator, offering some of the most advanced digital printing techniques available worldwide.
This, in turn, creates long-term relationships with customers who value expertise, passion, and a focus on excellence.
About Anstey Wallpaper Company
Anstey Wallpaper Company is the largest contract wallcovering printer in the United Kingdom and has the broadest machine profile in Europe, backed by all the necessary design and technical expertise required to allow us to offer a unique and unparalleled combination of printing permutations on a wide variety of substrates and widths.