Samsung Offers A Newfound Equilibrium At Milan Design Week 2024

Image By Courtesy of SAMSUNG

Envisioning the Co-Existence of Technology and Humans

Samsung represents its design values with a new message: Essential · Innovative · Harmonious

On the occasion of Design Week in Milan, from April 16 to 21, Samsung presents <Newfound Equilibrium>, an inspiring vision of a better future that encompasses the balance between human beings and technology.

Newfound Equilibrium will come to life at Le Cavallerizze (via Olona 6, 20123 Milan).

In a rapidly changing and sometimes overwhelming world, this balance does not consist in substituting one for the other.

On the contrary, this creates a synergy where both can coexist and complement each other, connecting reality with the digital realm.

To Achieve Balance, Samsung Focuses On The Essentials.

This means delivering authentic experiences in the simplest and most intuitive way, while staying true to the intrinsic goal of solving real problems and improving outcomes.

Samsung achieves the essentials through innovation and harmony. It's a holistic process that puts the well-being of humans and their surroundings at the heart of Samsung's commitment, as this is the only way forward.

Samsung's journey began a long time ago. Now is the time to realize a world where endless dreams pave the way for the positive future we all desire.

Opening Days And Times Of The Exhibition Space

Le Cavallerizze (Via Olona, 6 bis, 20123 Milan)

16-18 April, 10:00 - 19:00

19-20 April, 10:00 - 20:00

21 April, 10:00 - 18:00


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