Register Now For A Behind-The-Scenes Look Into The Pantone 2021 Colour Of The Year
Image Courtesy of Pantone
Webinar
Thursday, 10 December, 2020
15:00 GMT & 17:00 GMT
Join Laurie Pressman, VP of the Pantone Color Institute, to learn more about the new leading colour and how it will translate into fashion, beauty, home interiors, and the world of design.
Plus, get an inside glimpse into the decision-making process that goes into selecting the Pantone Colour of the Year.
According to the Pantone Color Institute, the Color of the Year has influenced everything from product development to packaging and graphic design.
Typically, in the first week of December in the year prior, Pantone announces their choice for the Pantone Color of the Year for the upcoming year.
“The Pantone Color of the Year has come to mean so much more than what is trending in the world of design; it’s truly a reflection of what people around the world feel they need today. The Color of the Year provides strategic direction for the world of trend and design. But perhaps most importantly, it gets people talking about color and the deeper messages and meanings they carry.”
For the Pantone Colour of the Year selection process, colour experts at the Pantone Colour Institute comb the world looking for new colour influences, from the entertainment industry to fashion, travel destinations and socio-economic conditions.
Then towards the end of each year, a defining colour for the forthcoming year – better known as the Colour of the Year – is announced.
