Pure Origin To Feature Kornit Digital As It Elevates Its Tech & Innovation Section—Heralding It As Vital To The Future Of Fashion

Image Courtesy of Pure Origin
Pure Origin, the new UK home for international garment, fabric and supply chain sourcing which continues to evolve, welcomes leading tech company Kornit Digital to the new strategically expanded Tech & Innovation section at the next edition on February 9th – 11th 2020 at Olympia London, highlighting technology and innovation as fundamental to the future of fashion manufacturing.
Pure Origin, hosted together with Pure London, brings the entire fashion supply chain, from fibre to finished collection, under one central London roof.
The Tech & Innovation section explores and showcases the endless possibilities that come from new inventions including wearable tech to leading innovative machinery and supply chain management software.
Kornit Digital is developing and manufacturing sustainable digital printing solutions in a unique single step process called NeoPigmentTM.
Kornit’s water-based NeoPigment™ inks are absolutely free of heavy metals, formaldehyde and Alkylphenol Ethoxylates (APE), making them non-hazardous, non-toxic and biodegradable.
As part of their waterless printing system, their biodegradable ink and energy saving process makes Kornit an eco-friendly printing solution.
Its solutions, which will be demonstrated at Pure Origin, enable profitable and quality printing for garment and textiles with no design limits or quantity minimum meeting the needs for the growing trend of online shopping, one-offs and the need for self-expression.
Lidor Sweary from Kornit Digital says; “Our solutions enable the new era of purchase behaviour and allows us to sell before we produce and yet deliver in no time, with the minimum environmental impact.”
Matteo Perrone, Event Manager at Pure Origin says; “Pure Origin continues to evolve, and this season we are introducing a host of new sections to make the space easier to navigate and provide the relevant business solutions for the entire supply chain. 2020 is the year of change and therefore we are strategically expanding into technology & innovation. It is vital to the future of fashion manufacturing, and visitors to this elevated section will discover some exciting new inventions that will change the way we produce and do business.”
Pure Origin provides access to seven curated sectors across supply and manufacturing. It also features its own dedicated platform for content including talks, workshops, trend presentations and catwalk shows. Together with Pure London, guests can explore the full fashion supply chain under one roof – creating the only fashion trade show in the UK that offers this unique experience.