Première Vision Ever More Smart

Image Courtesy of Premiere Vision

Eco-responsible & tech innovations positioned at the heart of each Première Vision Paris edition

Almost half of European consumers say they purchased responsible fashion products in 2019, according to the study conducted in September by the IFM-Première Vision Chair.

To meet these new expectations and the need for brands and their suppliers to offer creative and environmentally friendly collections, Première Vision is adapting the offer at its shows, especially at Première Vision Paris.

Starting this February, the Smart Creation Area - a space dedicated to responsible creation previously only held at the September show - will now be featured at each edition and will for the first time include the most innovative exhibitors in terms of technological developments.

1.     The smart creation area a harmonious mix of sustainability and technologyFor the first time, exhibitors presenting eco-responsible materials and services and exhibitors who are experts in fashion technology will be gathered together one space in Hall 3:

2.     The Smart Creation Area. This space will now be a permanent feature of the Première Vision Paris show.Sustainability and technology are two key subjects around which the Première Vision group has been positioning itself for several years now, to support the creative fashion industry as it evolves.

3.     As early as 2015, it launched the Smart Creation study and information platform to promote its exhibitors’ responsible approaches and showcase a new generation of values.

4.     This platform can be found online on the Première Vision website, and has long had a dedicated space, the Smart Creation Area, at the September editions of Première Vision Paris.

5.     At the same time, the Wearable Lab, launched in 2017 at the February editions, explored innovations driven by the advent of new technologies and digitalization to promote connected and intelligent fashions.

6.     Merging these two spaces creates a new universe designed to introduce each edition of Première Vision Paris to the eco-responsible and technological innovations that are already industrially developed and ready to be used in the fashions of today and tomorrow. T

7.     his is a strong and fundamental development to meet the needs of the international fashion sector’s players - industrial exhibitors and fashion and accessory brands