Newmor Supply Bespoke Digital Wallcoverings With A British Twist At Germany’s First Premier Inn In Frankfurt
Image Courtesy of Newmor
Newmor has created bespoke digitally printed wallcoverings for the communal areas within Germany’s first Premier Inn at the Frankfurt Messe.
The hotel has adopted European-style open-plan lounge, dining and reception areas. The new hotel remains true to its heritage and carries a distinct British charm.
JSJ Design collaborated with Hamburg-based designers JOI Design to ensure the British brand also catered for local tastes.
The concept was to create wallcoverings with a contemporary British library feel to sit alongside traditional Chesterfield sofas, and accessories such as colourful porcelain versions of the iconic British Bulldog.
Natural wood and warm tones are offset by bright shades of turquoise, sunny yellow accents and pink and purple highlights.
Literature plays a big part, from Shakespeare to Lewis Carroll, and the designer played with elements of several classic texts in the design of the wallcoverings.
Elsewhere, understated nods to English heritage can be found throughout the hotel.
Jeremy Scarlett of JSJ Design commented: “Building on the subtle but distinct English sense of humour, Frankfurt Messe features an array of strategically placed accessories, typically associated with London and all things British. Embracing our quirks adds bags of character and brings a little cheekiness to the interior.”
The result is a contemporary multipurpose space that adapts to meet the changing needs of guests throughout their stay.
About Newmor
A family-owned business started in 1967, they take pride in manufacturing all of our products at our factory in Wales, UK.
Newmor is ISO9001 AND ISO14001 certified, specialising in commercial quality, wide-width fabric-backed vinyl wallcoverings.
They have thousands of stocked surfaces, customisable digital prints, designer collaborations, and an in-house graphics department.
Showcasing their design expertise, the Newmor Custom collection is a range of trend-led custom printed wallcoverings created in-house.
The designs can be recoloured, rescaled, and printed onto any of their wallcoverings including textures, metallics and window films.
They have offices in the UK, Poland, Germany, and Dubai, further supported by a well-established international distributor network.
They are currently operating in over 80 countries worldwide.
