NedGraphics and Optitex Appoint Sinem Suder Niemeyer to Lead Growth in Asia and Africa
Eindhoven December 2025 – NedGraphics and Optitex have announced the appointment of Sinem Suder Niemeyer as the first Regional Sales Director for Asia and Africa.
This new leadership position signifies a deep commitment from the companies to invest in these key regions, fostering stronger customer connections and driving growth within the global textile and apparel industries.
With over 25 years of international experience in sales, sourcing, and digital transformation, Sinem brings a unique blend of technical expertise and customer-centric leadership.
Her extensive background living and working across continents has equipped her with a profound understanding of bridging diverse markets and cultures.
This appointment reflects a strategic move to enhance support for manufacturers navigating the demands of the modern market. In her previous role at NedGraphics, Sinem was instrumental in guiding textile, carpet, and apparel manufacturers through large-scale digital adoption, helping them modernise production and improve efficiency.
Company leaders have expressed strong confidence in Sinem’s ability to drive the new strategy. “Sinem’s appointment marks a significant milestone in our growth strategy,” commented Jim Collins, VP of Sales at Optitex and NedGraphics. “Her extensive background in both textiles and digital solutions, combined with her customer-first mindset, positions her perfectly to lead our efforts in these rapidly evolving markets.”
Frank Maeder, President of NedGraphics, added, “This new regional leadership role reflects our ongoing commitment to international growth and customer value. Sinem has already demonstrated outstanding results in driving adoption and engagement across Asia and Africa, and we are confident she will continue to build on that momentum.” In her new capacity, Sinem will focus on strengthening customer relationships and advancing the digital evolution of textile design, product development, and production across the two continents.
“The next chapter of our industry will be written by those who embrace change,” said Sinem Suder Niemeyer. “The future belongs to innovators, and my mission is to help them turn creativity into impact and possibility into progress.” This vision aligns with the company's goal of empowering clients to work smarter and more sustainably.
About NedGraphics
NedGraphics is at the forefront of textile and fashion design innovation.
With a commitment to empowering designers worldwide, we develop cutting-edge tools that blend creativity, efficiency, and sustainability.
For many years], our solutions have played a pivotal role in shaping the textile industry.
For more information, visit [company website].
About Optitex
Optitex’s mission is to empower design and production professionals in the fashion, textiles, transportation, and furniture industries with innovative software solutions that seamlessly blend creativity and technology.
We are committed to transforming traditional workflows through digitization, enhancing productivity, promoting sustainability, and fostering innovation.
By responding to our clients’ evolving needs, we deliver tools that inspire creativity, enable collaboration, and drive efficiency, supporting their success in a fast-changing global market.
