Messe Frankfurt Hail The Success Of ‘Neonyt On Air’
Image Courtesy of Messe Frankfurt Gmbh
A successful premiere: as a response to the coronavirus pandemic, Messe Frankfurt has taken a leap into cold water by bringing the sustainable fashion community together in online talks over the past five days – with Neonyt On Air.
From digitalisation and diversity to lifestyle and Frankfurt Fashion Week: during Neonyt On Air from 13-17 July 2020, the organiser, Messe Frankfurt, together with a whole host of brands and partners, has been giving valuable insights into topics currently facing the sustainable fashion sector.
“Neonyt On Air has shown us that there is an enormous need for communication and exchange in the fashion industry, as well as a huge motivation to drive forward change together. We’re already looking forward to the next physical edition of Neonyt next year. It has also become clear that fashion thrives on personalities, showcases and inspiration. Digital formats can accompany this, but not fully replace it,” says Thimo Schwenzfeier, Show Director of Neonyt at Messe Frankfurt.
Digitise Your Business
Digitalisation as a booster for the fashion industry: rather than replacing face-to-face communication, it is helping to sustain and develop the business activities of brands, especially in the current circumstances.
Talk guests Anna Franziska Michel, CEO and founder of Yoona Technology, Lena Blume van Treeck, Client Engagement Manager Europe at Browzwear, and Saydou Bangoura, CEO and founder of The Brand Show Circular, all agreed that digital tools will continue to fuel sustainability and quality in fashion in the future.
They see the biggest potential in aligning designs and production quantities even more closely with actual customer requirements.
According to Saydou Bangoura, the boundaries between the physical and the digital world are becoming more and more blurred: “In the future it will no longer be about whether stores are active in a stationary or online context. In the same way that people eventually also started taking electricity for granted, digitalisation will also be a given one day. And the same goes for sustainability.”
Get Involved
The coronavirus has dramatically highlighted the vulnerability – and its repercussions – of global supply chains: textile workers in several production countries became stricken by poverty overnight because fashion companies were cancelling already confirmed orders from the factories.
And collections were not delivered or sold, resulting in enormous losses for fashion companies.
#With the #fairbylaw petition, Lisa Jaspers, the founder of fair fashion label Folkdays, is urging companies to check their supply chains.
According to Mandie Bienek from the Fashion Council Germany, we should question the way in which business is done in general – not just in the fashion industry.
A responsibility that fair fashion pioneer Hessnatur has been committed to since the beginning: “When we all stop exploiting the environment and start to live in balance with nature – we will create a better tomorrow“, says Kristin Heckmann, Head of Corporate Responsibility.
Stay Curious
In January 2021, the Premium, Seek and Neonyt tradeshows will be taking place one more time in Berlin before becoming part of Frankfurt Fashion Week from summer 2021.
As well as video statements from Messe Frankfurt, Neonyt and the City of Frankfurt, during Neonyt On Air Anita Tillmann, Managing Partner of the Premium Group, and Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt, announced further details about the concept of Frankfurt Fashion Week.
One thing’s for certain: “With the move to Frankfurt and the concept of Frankfurt Fashion Week, we are making the most of the opportunity to completely redefine the idea of a Fashion Week,” says Anita Tillmann. “Digitalisation and sustainability will continue to be the key pillars of the concept,” adds Olaf Schmidt.
