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Lubrizol Announces Strategic Alliance With Vidalia Denim For Sustainably-Produced Denim

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CLEVELAND, December  2018 - The Lubrizol Corporation announces that its Engineered Polymers business has created a strategic alliance with Vidalia Denim, a division of Vidalia Mills Co., to incorporate its revolutionary X4zol(TM)-J elastomeric fiber in the production of Vidalia's stretch denim fabrics, maximizing the performance and eco-friendly benefits sought by leading brands and conscientious consumers alike.

Lubrizol's X4zol-J thermoplastic polyurethane (TPU) fiber is created using a proprietary solvent-free reactive extrusion process that is more sustainable and produces a finer and stronger elastomeric fiber than traditional stretch fibers such as spandex. This results in unique 360-degree smooth stretch and breathability for superior apparel comfort and fit.   

Rob Richardson, global business director for Performance Apparel solutions at Lubrizol, underscores the benefits of the relationship with Vidalia, stating, "We at Lubrizol are truly excited about teaming up with Vidalia to incorporate our X4zol-J technology into their denim fabrics. While X4zol-J has already been adopted by many strategic global denim brands, we see this as an essential next step in helping advance the apparel industry's sustainability agenda."

Richardson continues, "Our collaboration with Vidalia will enable brands to work locally in North America to deliver high performance denim fabrics that consumers will love, with even greater sustainability benefits. This alone takes miles and months out of the supply chain. Plus, the powerful combination of X4zol-J's favorable material and recyclability profile, along with Vidalia's sustainable manufacturing processes, will help brands achieve lower scores using Higg Index tools available through the Sustainable Apparel Coalition." 

Dan Feibus, CEO of Vidalia Mills Co. agrees, adding, "The production of stretch fabrics holds such an important place in the denim industry today. Vidalia's decision to work with Lubrizol as a preferred supplier of stretch fibers furthers our mission to build the most efficient and environmentally friendly denim mill in North America.