Lenzing’s TENCEL™ Brand Collaborates With Red Carpet Green Dress™ To Bring Custom-Made Eco-Couture Look To The OSCARS®

Image Courtesy of Lenzing

26 April 2021, Lenzing –Following the success of their 2020 partnership, Lenzing’s TENCEL™ brand and Red Carpet Green Dress (RCGD) collaborated for the second year running at the 93rd Academy Awards®(also known as “the Oscars”).

As a part of the collaboration, RCGD x TENCEL™ launched aneco-couture material made with TENCEL™ Luxe filament yarn that was adapted into a bespoke look for this year's Oscars® physical red-carpet guest–Marlee Matlin.

Paying homage to RCGD’s roots as a design contest, the look and the talent wearing the design were unveiled the night of the Oscars on Sunday 25th April.

For the first time in its history, the Oscars® is to be hosted across multiple sites in the USA and Europe.

In what has been an unusual year for many, Red Carpet Green Dress is working to honour their commitment in creating design solutions that work from moment to movement on the red carpet of the biggest of all global stages.

This year’s design included TENCEL™ Luxe filament yarn which is of 100% botanic origin.

Derived from renewable wood sources, the filament yarn is produced using eco-responsible production processes.

With silky smoothness, liquid-like drape and color vibrancy, TENCEL™ Luxe filament yarn gives fabrics an exquisite sensual appeal and is ideal for eco-couture and luxury fashion.

The couture gown created under the RCGD X TENCEL™ campaign was  unveiled and worn by Oscar presenterMarlee Matlin, who represents as the campaign’s talent ambassador, showcasing elegance and the power of eco-coutureto the world.

Marlee Matlin wore an ethical and eco-responsible Vivienne Westwood custom-made gown in black in a newly launched Red Carpet Green Dress™ vegan textile which is partly made from TENCEL™ Luxe filament yarn, incorporating an archival Westwood fabric.

Drawing attention to the importance of more sustainable practices in fashion and being part of bringing those solutions to the global market, Red Carpet Green Dress was conceived in response to a lack of ethical choices on the red carpet.

Founded by leading environmental advocate, Suzy Amis Cameron, the organisation has been committed to creating positive change for over a decade. TENCEL™ brand share asimilar vision and aspire to lead the pursuit of eco-friendly solutions for textiles, garments and fashion as they aim to blend high fashion with sustainability whilst maintaining quality. Coming together and partnering to launch the eco-couture textile felt like a natural next step.

With the fashion industry being one of the top polluters across the globe, the RCGD x TENCEL™textile is now contributing towards positive change for a more green future.