Lenzing Expands REFIBRA™ Technology To LENZING™ ECOVERO™ ─ Setting New Responsible Viscose Standards For Textile Circularity

Image By Courtesy of Lenzing

Lenzing provides new solution to combat global textile waste by expanding the eco-efficient REFIBRA™ technology to LENZING™ ECOVERO™ branded viscose fibers.

Available worldwide, LENZING™ ECOVERO™ with REFIBRA™ technology features up to 20% of recycled raw material content from post-consumer textile waste, with an aim to increase the ratio in the future.

The new offering empowers value chain partners to join forces with Lenzing to accelerate the transition to a circular textile economy Lenzing

Lenzing Group, a world-leading producer of wood-based specialty fibers, has launched LENZING™ ECOVERO™ with REFIBRA™ technology at this year’s Intertextile Shanghai Apparel Textile Fair and Trade Show.

Building on the success of TENCEL™ Lyocell fibers with REFIBRA™ technology, the expansion of the REFIBRA™ technology to LENZING™ ECOVERO™ will help Lenzing increase the overall post-consumer content in its products.

The expansion further highlights Lenzing’s ongoing stride towards the transition to a circular economy in textile and fashion with its innovative, future-proof solutions.

“As climate change compels eco-conscious living, Lenzing collaborates with the industry to forge a future defined by collective engagement and systematic change, steering us toward a circular economy,” said Florian Heubrandner, Executive Vice President Global Textiles Business at Lenzing. “LENZING™ ECOVERO™ with REFIBRA™ technology is well-positioned to meet the surging demand for diverse circular design innovations. This new offering empowers like-minded fabric mills, garment manufacturers and consumer brands to embark on this transformative journey alongside Lenzing – breathing new life into post-consumer textile waste while anchoring circularity at the core of the textile value chain.”

Scaling circular responsible viscose fiber production for global textile market Through Lenzing’s successful development and scaled production, LENZING™ ECOVERO™ with REFIBRA™ technology is now available to customers worldwide.

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