Missoni Enhances Collaboration And Collection Management With Kubix Link PLM From Lectra

Milano – Italy – November 2026 – Lectra, the global technology leader dedicated to fashion, automotive and furniture industries, today announced that Missoni, the iconic Italian fashion house, has successfully deployed Kubix Link PLM to centralise product data, strengthen cross-department collaboration and integrate its supply chain.                                      The initiative has delivered operational time savings of up to 60%, reinforcing the growing industry need for connected, data-driven product lifecycle management.

Founded in 1953 by Ottavio and Rosita Missoni, the brand is celebrated worldwide for its distinctive use of colour, geometric patterns and pioneering knitwear techniques. Its universe has since grown to include women's and men's ready-to-wear, sportswear, beachwear, textile accessories and home furnishings.                                                                    In In 2022, Missoni internalised its Home line, investing in new technologies to optimise product development across IT, product development and production functions. This shift demanded a solution that could be implemented rapidly, adopted intuitively, and scaled across newly structured in-house processes, all within tight project timelines.

Missoni selected Kubix Link for its leadership position in the fashion PLM market, its ease of integration with existing systems, and its intuitive interface.                                                           The platform is now used by more than 40 people across functions ranging from product development to merchandising, fostering stronger collaboration across the organisation.

Kubix Link has centralised product data, improved cross-department working, and extended supply chain integration to onboard more than 20 suppliers.                                                                       The system now manages over 20,000 SKUs with high performance, while immediate access to technical datasheets has eliminated email-based information exchanges and standardised ways of working across external partners.

Andrea Mariani, IT Business & Omnichannel Manager at Missoni, said: "Kubix Link helped us achieve our objectives thanks to its versatility and its ability to quickly adapt to our operational needs. One of the most valuable aspects was the possibility to implement new functionalities in a short timeframe, combined with timely and effective support."

As the fashion industry faces mounting pressure to operate more efficiently and sustainably, structured product data foundations such as these are becoming essential, supporting not only operational performance but also broader sustainability commitments across the supply chain.

Looking ahead, Missoni plans to extend the use of Kubix Link to its ready-to-wear collections, leveraging a single, flexible platform to underpin the brand's future strategic developments.

About Lectra
    Lectra sparks customer transformation.

The Group offers solutions that combine software, cutting equipment, data and services, leveraging advanced technologies, particularly agentic artificial intelligence.

By blending deep sector expertise with industrial intelligence, Lectra helps players in the fashion, automotive and furniture industries rethink their operations.

In fashion, Lectra supports product development, manufacturing and marketing, while strengthening collaboration and product traceability. In automotive and furniture, the Group brings its know-how to optimise production processes.

Founded in 1973, the Group is present in more than one hundred countries. Lectra's 2,800 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. They all share the same commitment to sustainability, one of the pillars of Lectra's strategy to ensure its sustainable growth and that of its customers.

Listed on Euronext, Lectra reported revenues of €507 million in 2025, including €89 million in SaaS revenues. For more information, visit lectra.com



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