With The Launch Of Valia Fashion, Lectra Propels Fashion Brands And Manufacturers Into A New Technological Era
Image By Courtesy of LECTRA
This groundbreaking digital platform accelerates fashion companies’ transition towards Industry 4.0 by transforming fashion production and making it more sustainable
Paris, October, 10, 2024 – Lectra supports the digital transformation and the transition towards Industry 4.0 of fashion, automotive and furniture companies.
The Group has announced the launch of Valia Fashion, its new intelligent digital platform designed for the fashion industry.
It combines the power of artificial intelligence and Lectra'sunique expertise in fashion.
Valia Fashion connects, automates and streamlines each stage of apparel production, from order processing to fabric cutting, while optimizing the use of materials.
It revolutionizes the fashion ecosystem by breaking down the barriers between the various industrialization and production processes to better meet the requirements of brands, manufacturers and subcontractors.
Faced with the technological challenges posed by the transformation of a market constantly requiring more agility and cost control, the transition to Industry 4.0 is a key factor in the performance, profitability and sustainability of production processes.
With Valia Fashion, brands, manufacturers and subcontractors in the fashion industry can adapt more easily and quickly, whatever their type of production (small, medium and large series, or on-demand production).
A Major Technological Innovation Based On Artificial Intelligence To Meet The Many Changes Occurring In The Fashion Market
With the rise of online shopping, the popularity of personalized products, the rapid evolution of trends, costly inventory management and an increased focus on price as well as environmental and social issues, consumers’ patterns are changing profoundly, impacting supply chains and clothing production.
Many brands now favor the production of small series, along with and in addition to their usual seasonal collections.
Manufacturers and subcontractors must produce a larger number of smaller orders, limiting economies of scale.
They must gain agility and control their production costs while addressing environmental issues.
To successfully carry out this transformation, the different stakeholders involved in production must communicate and process information in real time.
Digitalization thus becomes essential to collaborate effectively and preserve industry expertise.
“Valia Fashion represents a major technological breakthrough as, thanks to artificial intelligence, it truly brings fashion players into a new era, that of Industry 4.0. It will help them make a leap forward that goes beyond any advance made in recent decades. Valia Fashion has no equivalent on the market. It offers the whole fashion industry a totally new way to meet the challenges it faces during production,” explains Maximilien Abadie, Chief Strategy Officer and Chief Product Officer at Lectra.
“With Valia Fashion, our customers will be able to streamline and secure their production processes. They will benefit from a fully automated and connected workflow both internally and within their ecosystem. They will also be able to optimize the use of our fabric cutting equipment and their material consumption. We have combined our expertise in the fashion industry with the power of artificial intelligence to enable them, with Valia Fashion, to collaborate more efficiently, preserve their margins and boost their growth - while meeting the requirements of sustainable development, which are increasingly demanding in the fashion industry.
About Lectra:
As a major player in the fashion, automotive and furniture markets, Lectra contributes to the Industry 4.0 revolution with boldness and passion by fully integrating CSR (Corporate Social Responsibility) into its global strategy.
The Group offers industrial intelligence solutions that facilitate the digital transformation of the companies it serves.
With its software, cutting equipment, data analysis solutions and associated
services, Lectra helps its customers push boundaries and unlock their potential. The Group is proud to state that its 3,000 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators.
Founded in 1973, Lectra reported revenues of 478 million euros in 2023.
