Leading Sportswear Brand ODLO Increases Productivity By 10% With Coats Digital’s GSDCost
Image Courtesy of Coats Digital
January 4, 2023 : Coats Digital is delighted to announce that ODLO Romania S.R.L, the fashion manufacturing arm of leading sportswear brand, has reduced the time it takes to produce its core styles by 13%, resulting in a productivity increase of 10% since its adoption of GSDCost in July 2021.
The company has subsequently increased its profit margins; greatly improved on-time deliveries; enhanced team member motivation and earning potential; and been able to confidently take on significantly more new order requests as a result of the GSDCost implementation.
Founded in Norway, ODLO offers performance sportswear across six categories: Functional Sports Underwear, Outdoor Performance, Running, Cycling, Activewear and Nordic Disciplines.
The inventor of performance sports underwear and the three-layer principle, ODLO boasts a 70-year heritage, an annual turnover of 28 million USD and a strong commitment to innovation, and social and environmental sustainability.
Its ambassadors include: Swiss-Ski (Nordic), Fédération Française de Ski (Nordic), Ski Association of Slovenia (Nordic), Norwegian Biathlon Association, Japan Biathlon Federation and the Scott-Sram MTB Racing Team, among many others.
The company’s manufacturing arm, ODLO Romania S.R.L, based in Romania, produces over 2.4 million pieces a year and supports a workforce of just under 500.
Prior to implementing Coats Digital’s, GSDCost solution, ODLO based its cost and capacity forecasts on inaccurate historical data stored in multiple Excel spreadsheets which were difficult to update in real-time across all costing, capacity planning and manufacturing teams.
As a result of inaccurate standard minute values (SMVs) regarding CM (Cost to Make) production times, and poor costing and planning visibility, ODLO occasionally failed to meet on time delivery targets, which meant steep additional overhead costs and customer complaints due to the often-last-minute realisation that there was a lack of actual capacity available on the production floor.
Conversely, without accurate capacity planning and costing data, ODLO also found itself turning business orders away unnecessarily, when in fact it had sufficient capacity to easily fulfil new order requests.
Sampath De Silva, Administrator, ODLO Romania S.R.L. said: “Without a scientifically proven method to assess production goals or realistic Standard-Minute-Values to inform our costing and capacity plans, we were consistently challenged by a series of unexpected capacity issues. Not only did we sometimes experience higher production costs and late deliveries due to buffered SMVs, but we occasionally also turned business away, as we incorrectly estimated that resources were not available to meet requirements in time. Coats Digital’s GSDCost is the only solution that provides scientifically-assessed code generation analyses for various production tasks, and it was the obvious choice to ensure we could achieve rigorous, consistent data insights that would ultimately make a significant impact to our efficiency and profitability.”
Following the implementation of GSDCost, ODLO was able to successfully establish international standard time benchmarks based on standard motion codes and predetermined times.
This enabled the sales, costing, planning and manufacturing teams to communicate efficiently using the same language, based on a scientific method for correctly analysing manufacturing costs.
As a result, business units can now confidently and fairly negotiate product prices with customers, and a more succinct single view of overall CM costs has enabled ODLO to reduce its SMVs on core styles by 13% and increase overall production efficiencies by 10%.
Harry Champaneri, Senior Consultant, Coats Digital said: “We are delighted that ODLO has achieved such amazing results since its adoption of GSDCost. The pressure on the textile and apparel industry to quickly produce more complex style orders in shorter runs, yet consistently offer competitive pricing, is intense. Only those that establish lean and smarter manufacturing processes via robust digitisation programmes will be able to meet the expectations of a more demanding consumer, and ODLO has done just that by improving capacity planning, costing processes, manufacturing efficiencies and ODTP to make it an agile and highly competitive business that’s ready for tomorrow.”
Sampath De Silva, Administrator, ODLO Romania S.R.L. stated: “GSDCost has enabled us to efficiently establish accurate SMVs based on method engineering which has meant that we have significantly reduced our SMVs on core styles by 13% and improved overall productivity by a whopping 10%. This has not only saved us significant production costs, but also enabled us to confidently take on more new business based on realistic, yet competitive product costings.
Key Benefits and ROI for ODLO Romania S.R.L
• Reduction in SMVs of 13%
• Increased productivity by 10%
• Improved profit margin at product costing
• Enhanced communication between management and team members
• Increased team members’ earning capacity with realistic productivity bonus system
• Improved ODTP
• Ability to deal with complex orders
• Fact-based stable manufacturing costs
