Laura Mvula Partners With Pantone Color Institute To Create An Empowering Signature Shade “Pink Noise By Laura Mvula”
Critically-acclaimed singer-songwriter Laura Mvula, today announces her partnership with Pantone Color Institute to create the empowering ‘Pink Noise By Laura Mvula’, a colour influenced by Laura’s forthcoming album of the same name, due for release July 2nd via Atlantic Records.
This is the first time that the Pantone Color Institute has collaborated with a UK music artist to create their own personalised signature colour.
Inspired by the romance of a Southern California sunset, ‘Pink Noise by Laura Mvula’ is an undeniable and unapologetic shade of fuchsia pink bursting with a captivating charisma that intrigues and sparks the imagination.
Striking in its power and magical in its presence, dramatic ‘Pink Noise by Laura Mvula’ conveys a bold confidence and spirited message of optimism that characterises the metamorphosis undertaken by Laura as she embarked on her own transformative journey - a journey which is beautifully unveiled throughout the new album.
Vibrant and vital, a dazzling pink tone whose courageous demeanor and expression of liberation enlivens the spirit, ‘Pink Noise by Laura Mvula’ transports us to another universe.
Stimulating inner creativity and empowering us to feel free of restraint, encouraging us to experiment, to be more self-accepting and to proudly embrace our own unique originality.
Laura says, “Working with Pantone to create the unique Pink Noise colour has been a one of a kind experience. It’s an honour to be chosen as the first UK music artist to collaborate with them in this way and create my very own personalised signature colour - they really are pioneers in the creative world. I’m so happy to see my Pink Noise vision actualised into its own colour!”
Laurie Pressman, VP Pantone Color Institute says, “It was an honour to be able to work with Laura Mvula on the creation of her signature pink shade, Pink Noise, an empowering bold pink hue emblematic of Laura’s personal journey and new-found liberation”, says Laurie Pressman, Vice-President Pantone Color Institute. “Colour is one of the most powerful ways in which we can draw immediate attention and get our voices heard. Just as Laura inspires us with her music, her relationship to colour and her desire to engage and express herself so honestly and authentically through the language of colour was just an absolutely amazing experience to be a part of.”
Laura’s new album, ‘Pink Noise’ explores a side of Laura previously uncharted. As triumphant as ever, the album is a battle cry and stark reminder of the sheer talent of the critically acclaimed artist. This is Laura in a new found light - still reflecting her distinctive signature sound but showing the progression of an artist who has come into her own. The album takes its name from the scientific term (akin to White Noise) - which blends intense low-frequency tones with softer high-frequency tones. These tones can help with recalling lost memories reflecting the duality Laura explores both lyrically and musically in her new album.
About Laura Mvula
As one of the most exciting musical talents to come out of the UK, Laura Mvula has previously won an Ivor Novello Award for Best Album, has been nominated for the Mercury Prize (not once but twice), BBC Sound Poll, the BRITs Critics Choice Award, two BRIT Awards in 2014 (British Female Solo Artist and British Breakthrough Act) and won an incredible two MOBO’s in 2013 (Best Female and Best R&B/Soul).
Laura’s third studio album ‘Pink Noise’ will be released via Atlantic Record July 2nd.
About Pantone And Pantone Color Institute
Pantone provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers.
More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control colour from inspiration to realization – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design.
