Efficient, Sustainable And Customizable : How Kornit Digital Is Transforming Sportswear Manufacturing
Image By Courtesy of KORNIT DIGITAL
Looking to secure more wins in the sportswear market? Your timing couldn’t be better.
The sector is booming, with more people embracing active lifestyles and athleisure fashion, with market analysts predict the Global Spostswear Market will reach $305.67 billion by 2030.
But behind the scenes, many efforts and obstacles await those who want to enter this lucrative market.
The manufacturing process involves managing tight deadlines, employing a substantial workforce, meeting strict brand demands, and keeping up with shifting market needs.
Without the right technology tools, sportswear-focused businesses might run out of breath.
Fortunately, the evolution of on demand production possibilities has focused on developing textile printing technology that is simple, yet versatile, and covers all the bases.
One that would remove operational hurdles and enable the many opportunities this vibrant segment offers.
Here’s how Kornit Digital gives them all that and more.
A Single-Step, Simple Solution For All Applications
Kornit Digital's technology offers a single solution that opens up possibilities in all common Sportswear applications, replacing intricate processes and multiple additional technologies such as Direct-to-Film, screen printing, replacing embroidery with XDi and heat transfer.
By combining multiple functions into a single-step production system and one operator, businesses can ensure consistent, high-quality results while reducing the space, time, and effort required at each stage.
At Kornit Digital, we believe that a modern textile printing solution must handle every production stage—from ink application and printing to software management and after-care—all in one seamless step.
This integrated approach not only simplifies the process but also enhances efficiency.
Our all-in-one solution eliminates the need for other technologies but also guarantees 360 degrees service that doesn’t force businesses to waste time and energy searching for the relevant point of contact.
Catering to Every Level of Sport
A solid sportswear printing solution should support a wide range of needs, from professional performance gear to training kits and fan merchandise.
We’ve created Kornit’s printing technologies keeping in mind that today’s fans expect their merchandise to be of the highest quality, matching their favorite athlete’s outfits while customizing the garment to fit their personal style.
Our innovative solution can handle this wide and challenging range of demands, ensuring your product meets the high standards expected by athletes and fans alike.
Embracing Sustainability Every Step of the Way
Merchandise represents the team’s values, and sustainability is a leading value in today’s market.
Every Kornit textile printing solution was created with sustainability in mind, reducing waste and conserving precious natural resources like energy and water.
Our pigment inks are GOTS, OEKO-TEX® ECO PASSPORT, and bluesign® certified, which offers assurance that they meet the highest sustainability standards.
Our systems avoid overproduction and eliminate unsold inventory by printing on demand, thus preventing waste and making the entire production process more eco-friendly. By minimizing their environmental footprint, teams encourage fans to embrace this approach in other areas.
Boosting Efficiency in Every Way
Efficiency and cost-efficiency are crucial in business and sportswear production. Manufacturers often struggle to enter this market due to lengthy lead times and labor-intensive procedures.
Kornit’s textile printing solution cuts time, labor, and space to save significant resources and boost profitability.
By streamlining the process, businesses can reduce lead times, avoid costly inventory issues, and transform the bottom line.
This makes production more cost-effective and enables them to respond to market demands swiftly and flexibly, making them a preferred choice for sports brands when choosing business partners.
Meeting Every Demand Level
It’s hard to predict how many items a business needs to produce.
Game results and sports news significantly impact market demand, and those quick enough to respond will win the game.
Fashion and culture influencers also shape this rapidly changing segment which is at the centre of the axis of other segments including entertainment, sport, fashion and culture.
On demand production responds to this in a quick and timely way. At the same time, fans and teams may want small batches that can be personalized.
For these reasons, sportswear production involves varying batch sizes, from single custom pieces for e-commerce to hundreds of items for retail.
A flexible printing solution that can handle both small and large orders is essential.
This adaptability allows businesses to cater to different customer needs without compromising on quality or efficiency.
Whether producing a unique item for an individual or a bulk order for a retailer, the system should ensure that every product meets the same high standards.
Supporting Every Design
The need for variety doesn’t stop at batch size.
Modern sportswear is all about variety and design innovation.
A textile printing solution must turn any creative vision into reality and deliver a wide range of applications and design elements.
It must also be able to meet the need for highly personalized items – especially in team sports. Kornit’s MAX technology takes these capabilities to the next level with unique capabilities such as neon colors, embroidery, woven and silicon badge replication, and more.
By supporting new and creative designs and producing on-demand, businesses can add value to their merchandise while avoiding the risk of unsold inventory.
As stated by the owner of D.O. Apparel, "There's no limit, as far as what we can do with the machine, what kind of prints we can get, and the quality there."
Getting It Right Every Time
Imagine fans’ disappointment if the team merchandise they ordered isn’t in the exact same color as the team’s original logo.
Consistency is vital in sportswear production.
A reliable textile printing technology should consistently deliver top-quality results across multiple fabrics and garments.
Accurate color matching is particularly important to teams and fans, ensuring that every piece of sportswear looks just right.
By maintaining high standards and precision in every print, businesses can build trust with brands and customers, creating a solid name for themselves across the industry.
It is important for businesses too. Producers do not want to reprint at cost and risk damaging their relationship with their clients due to poor color matching.
A textile printing solution that supports every production stage and adapts to multiple needs is the game plan for success in the sportswear industry.
With the right solution in place, businesses can overcome production challenges and seize the opportunities in this dynamic market.
Because sportswear is everywhere, and every detail counts.
