Intertextile Apparel Launches Digital Solutions Zone to Capture Opportunities of Digital Revolution
Image By Courtesy of MESSE FRANKFURT (HK)
Shanghai, 18 June 2024 — In the midst of the rapid technological adoption and evolving environmental landscape, the textile industry is actively seeking innovative solutions for various sourcing, manufacturing, and retailing needs.
To further cater to these demands, Intertextile Shanghai Apparel Fabrics – Autumn Edition 2024 will debut the Digital Solutions Zone.
The event takes place from 27 – 29 August at the National Exhibition and Convention Center, coinciding with the fair’s 30th anniversary.
The Digital Solutions Zone will provide a dedicated platform to exhibitors specializing in cutting-edge solutions such as additive manufacturing, big data analytics, digital product passports, digital sustainability solutions, generative AI, personalized production, advanced production technologies, virtual reality, wearable technologies, and more.
Ms. Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, commented, “We are only beginning to understand the changes new technology will bring to the textile sector, but it’s clear there is huge potential in design, personalization, production, sustainability, traceability, and more. Intertextile Apparel prides itself on providing the right platforms within the fair to meet the market’s needs, and the Digital Solutions Zone will allow our exhibitors and visitors to capture the opportunities of the digital revolution.”
Innovations such as eco-design, product passports, and sustainable solutions for production are in high demand in China as EU regulations target the entire supply chain.
The upcoming Autumn Edition will provide a unique opportunity for start-ups and emerging technology companies to showcase their capabilities to thousands of international and domestic manufacturers looking to gain a technological edge in a competitive market.
The zone’s unique, open booth design will facilitate discussions, while exhibitors will also have the opportunity to deliver seminars or product presentations for added engagement.
Textile-Applicable Digital Highlights from Previous Autumn Edition
Last year, various technology and solutions seminars featured in the Textile Industry Digital Application Forum and standalone fringe events, while several companies made a significant technological impact:
Shima Seiki showcased their innovative fashion industry machinery and software solutions, including knitting machines, design software, printing, CAD/CAM, and PLM. Their 3D fabric design solutions greatly improve efficiency from research and development to production.
Avery Dennison presented its range of products and solutions aimed at optimizing labor and supply chain efficiency, reducing waste, advancing sustainability, and connecting brands and consumers. Their offerings included labeling and functional materials, RFID inlays and tags, software applications, branded packaging enhancements, and information display.
Providing a platform to nearly 4,000 exhibitors last autumn, the global apparel flagship welcomed 95,000 visitors from 117 countries and regions.
Situated in the world’s textile manufacturing hub, regular buyers include garment manufacturers, global fashion brands, fashion designers, trading companies, retail chain stores, and many more.
Key Zones at Intertextile Apparel this Autumn
Located in the International Hall, the Digital Solutions Zone will be the latest addition to several key product zones at the show:
Accessories Vision: All garment and fashion accessories, including zippers, buttons, ribbons, lining, and much more.
Beyond Denim: Fashionable, traditional, and innovative denim products, ranging from indigo-dyed cotton to bio-dyed viscose fabrics.
Digital Printing Zone: Up-to-date digital printing solutions and an array of on-trend printed fabrics.
Econogy Hub (new): The new featured zone for sustainable textile products and services, replacing All About Sustainability.
Functional Lab: Catering to the global demand for athleisure, sportswear, protective apparel, and more.
Premium Wool Zone: Exclusive zone for high-end wool fabric suppliers of bespoke garments and suiting.
SalonEurope: Featuring a variety of textile products, showcasing the best of European brands for the Asian market.
Verve for Design: Dedicated zone for original pattern designs, with end-uses ranging from fashion to home furnishing.
Join us at Intertextile Shanghai Apparel Fabrics – Autumn Edition 2024 and explore the future of textiles through the Digital Solutions Zone.
Discover innovations that will drive the industry forward and capture the opportunities presented by the digital revolution.
