International Print Day 2025 Celebrates #Printsmart Theme


The global print community is set to celebrate the 12th annual International Print Day on October 9, 2025.

This year's event will unite under the theme #PrintSmart, highlighting the critical intersection of technology, collaboration, and creativity that is propelling the print industry forward.

Participants are encouraged to share their passion for print across all social media platforms using the hashtag #IPD25.

The #PrintSmart theme serves as a call to action for both print providers and their customers to adopt intelligent solutions that enhance the effectiveness, efficiency, and impact of printed materials.

It underscores the innovations enabling the industry to work faster, minimise waste, achieve large-scale personalisation, and deliver quantifiable results.

The initiative aims to spotlight the advanced tools and collaborative teamwork shaping the future of print.

This year's theme also seeks to empower print customers—including marketers, designers, educators, and brands—to achieve superior outcomes.

By partnering with knowledgeable print professionals who understand the strategic application of print, customers can unlock new possibilities.

#PrintSmart encompasses a range of advancements, from automation and AI to data-driven workflows and sustainable practices, all contributing to smarter customer engagement and a more dynamic industry.

To demonstrate the power of smart technology, participants can experience it firsthand by scanning the Digital Link dynamic QR code on the official #IPD25 poster.

This will grant access to Cleo AI, showcasing how printed materials can be transformed into interactive, data-driven conversations.

Further details on this technology will be shared during a special webinar on October 16 at 1 PM ET, where attendees can learn more about how Digital Link is revolutionising the industry.

International Print Day has become a significant event for printers, designers, and enthusiasts worldwide to connect, share ideas, and celebrate the enduring power of print in a digital age.

About International Print Day

International Print Day is an annual 24-hour celebration dedicated to the global print community.

Held on the second Wednesday of October, the event encourages industry professionals and enthusiasts to share their work, insights, and love for print through social media.

Each year, a theme is chosen to highlight current trends and innovations, fostering a worldwide conversation about the relevance and future of print.

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