From Traditional Roots To Modern Innovation ─ Printing Crazy Transforms With Mimaki’s Cutting-Edge DTF Technology
Southampton, UK - July 2025 – Family-run business Printing Crazy, established in 1990 in Southampton, has undergone a remarkable transformation.
From its beginnings as a screen printing service for local businesses and clubs, the company now serves an extensive and diverse clientele, offering high-end garment decoration services.
Trends in today’s printing industry are rapidly shifting, and at the forefront of this transformation for Printing Crazy is Mimaki’s Direct-to-Film (DTF) technology.
Founded by Kate Brenton, Printing Crazy built its reputation on delivering exceptional service and quality.
But it wasn’t until 2002, when Matthew Douglass joined the business, that the company began its stride towards modernisation.
Moving beyond its original screen printing model, Printing Crazy adopted digital printing technology, expanding its capabilities to include embroidery, heat transfer vinyl, and advanced DTF printing.
The company’s ability to meet the evolving demands of clients, from independent local brands to luxury superyacht markets, is a testament to its innovative approach.
With clients requiring unparalleled quality and rapid turnaround, Printing Crazy invested in Mimaki’s state-of-the-art DTF technology, starting with the TxF150-75 and later upgrading to the high-production-capacity TxF300-75.
The Mimaki Txf300-75 Stands Out As A Stable And Highly Efficient Solution, Integrating Mimaki Core Technologies For Consistent And Reliable Performance.
This cutting-edge printer enables Printing Crazy to directly print onto DTF film or paper using OEKO-TEX-certified inks, suitable for sustainable and ethical garment manufacturing.
Acquired through Mimaki’s authorised reseller partner, Printmax, this addition reflects Printing Crazy’s commitment to improving operational efficiency and delivering high-quality products.
“Our investments in cutting-edge Mimaki DTF technology have significantly boosted production efficiency and reliability, which has not only enhanced customer satisfaction but allowed us to meet the growing demand for top-tier garment decoration,” said Printing Craxy
This commitment to innovation combined with its strong foundation in customer service ensures that Printing Crazy continues to thrive in a fast-changing industry.
By integrating Mimaki’s advanced DTF printers, they’ve successfully streamlined workflows, reduced production lead times, and elevated the quality of their garment decorations.
About Printing Crazy
Founded in 1990 in Southampton, UK, Printing Crazy is a family-owned business specialising in premium garment decoration, including Direct-to-Film printing, embroidery, and heat transfer vinyl services.
From its traditional roots in screen printing, Printing Crazy has evolved into an innovative leader in the market by leveraging advanced digital printing technologies.
Known for exceptional quality and service, the company caters to clients ranging from local businesses to global luxury brands.
About Hybrid Services
Hybrid Services Ltd is the exclusive UK & Ireland distributors for Mimaki’s award winning range of wide format solvent, LED UV curing, textile, 3D and aqueous inkjet printers, flatbed and pinch roll cutting plotters, suite of software solutions and genuine Mimaki consumables.
Established since 1996, Hybrid’s commitment to providing the very highest standards of customer service is coupled to a market-leading product portfolio of cutting-edge solutions for the sign and graphics, industrial and printed textile markets.
