Leading Brand Manufacturer HWASEUNG Enterprise Implements Coloreel’s Digital Thread Technology In Vietnam
Image By Courtesy of Coloreel
HWASEUNG Enterprise, an industry-leading footwear, headwear, and textile manufacturer, announces the first installation of Coloreel in Vietnam.
With Coloreel, HWASEUNG Enterprise takes another step towards more sustainable production. As a key supplier to leading global brands such as Nike, Adidas, Titleist and Lacoste, HWASEUNG Enterprise is a signatory to the UNFCCC Fashion Industry Charter for Climate Action and has committed to reducing Greenhouse gas emissions by 50% by 2030.
"By partnering with Coloreel, we are taking a significant step towards a more sustainable future while offering our clients unprecedented customization options", says Darren Hamilton, Executive COO of Apparel & Accessories at HWASEUNG Enterprise. "This collaboration reinforces our commitment to innovation and environmental leadership, shaping the future of the textile industry."
Coloreel's technology eliminates pre-colored thread, reducing water and chemical consumption associated with dyeing. By dyeing a 100% recycled polyester thread in real-time, water consumption is reduced by at least 97% compared to traditional dyeing methods. In addition, the technology significantly reduces thread waste.
When Coloreel launched this technology for digital thread dyeing, the aim was to streamline an industry characterized by slow processes, difficulty in creating complicated designs, and excessive resource usage.
"A partnership with a company like HWASEUNG Enterprise, which produces over 20 million hats annually, can truly be a game-changer. With unlimited color and design possibilities, we offer a solution for quick turnaround, customization and small-batch production, providing significant value to our customers," states Torbjörn Bäck, CEO of Coloreel.
Coloreel Is A Swedish Textile Innovation Brand With A Groundbreaking Technology For Embroidery That Enables High-Quality Coloring Of Textile Thread On Demand, Unlocking A World Of Potential.
We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level.
The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects.
Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery.
In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.
Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production.
By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.
