The HP PrintOS Drives The Latest HP Stitch Dye-Sublimation Technology As Amrod Of South Africa Open Up Vibrant New Markets For Textiles And Display
Image Courtesy of HP
Amrod’s investment in two HP S1000 printers from Midcomp of Johannesburg is driven by the state of the art HP PrintOS print operating system.
HP PrintOS is a print production operating system with web and mobile apps connected to HP printers.
HP PrintOS and its powerful applications enable the user to get more out of their HP printers, simplifying and automating their print production processes, and collaborating in new ways to grow their business.
The new technology will greatly enhance both general output, as well as Amrod’s new display division.
Orlando de Abreu, owner of Tali Digital Print Display Solutions, is a long-term HP Latex user, so he was familiar with the technology.
Tali Digital’s manufacturing plant was acquired by Amrod in 2020.
This has allowed Amrod to move into the textiles and display market.
‘We are highly polished and we have tried to be as efficient as possible in bringing this exciting offering to the market,’ said de Abreu, who has now taken up a new role within the Amrod team – an incredible team that forms the core of the world class corporate gifting and branding supplier to the industry..
De Abreu explained why he chose the HP S1000. ‘We looked at a multitude of solutions and felt that the S1000 was one of the few machines that worked exceptionally well at handling both the direct and paper transfer method with zero compromise.
They are good, stable machines. I have a long history of using HP Latex technology, so I know the technology quite well.
The machines offer colour consistency, which is always very important, especially in sublimation.’
The portfolio of HP Stitch S Series printers couple HP Thermal Inkjet technology with industry-standard dyes for superior colour durability.
The first-ever built-in spectrophotometer enables Stitch’s fast and exact colour-matching. Users can impress clients with the most vivid colours and deep blacks, thanks to HP’s native 1200dpi printhead resolution.
The printers also automatically detect and compensate nozzles out, so users are always ready to print and deliver the highest and most reliable image quality.
De Abreu commented on his relationship with Midcomp: ‘A supplier is your partner in business, and it is incredibly important to choose the right partner. You need to ensure there is a beneficial relationship. Amrod has big plans on the horizon, and it was important for us to choose a partner that we know is stable, is able to give us the right service and have the right backing, and we felt that Midcomp and HP definitely ticked those boxes.’
Rob Makinson, Group CEO of Midcomp, said, ‘Tali has been a faithful customer, having invested in Latex technology during its early days. De Abreu always makes decisions that are right for the business. The homework he did for this acquisition was amazing, such as trips to the Zünd factory in Switzerland, and HP factory in Barcelona. He spoke to all the necessary players and people. He is a very technical person and we always have an engaging discussion with him about the technology and details of machines. We enjoy that kind of relationship with a customer.’
About Midcomp
Over the past 30 years, Midcomp (PTY) Ltd has strived to offer not only the best digital printing equipment and finishing equipment, from brands such as Hewlett Packard, Gerber, Zünd, Summa, Kala, Barbieri, Fotoba, Direct Color Systems, Océ, PLASTGrommet, GMG, Polygon, Caldera and Onyx, but also to offer the best service and backup support possible.
We are not only an equipment supplier, we are experts in our field and our extensive service offering and support is testimony to the high levels of expertise within the organisation.
We have one simple philosophy: we like to nurture our customers’ successes, a partnership of co-operation, willingness and empathy, one of mutual trust and development.
We are here for the long haul.
We stand apart from our competitors in our ethos of honesty and integrity and in our ability to walk our customers through their stages of success with our systems and services.
About HP
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