HP Latex Digital Printers Help Romanian Advertising Agency Transition To Wall Décor Production And Design
In just two years, Sedra Advertising of Bucharest have become one of the leading players in the Romanian market in terms of décor production and wallpaper design.
They made this extensive progress as they embraced HP Latex technology.
The most important moment in terms of this investment was when they bought their first HP Latex 365 printer.
It can be said that that moment was a gamechanger for the evolution of the business.
To develop this business further the three founders invested 100,000 euros in equipment,. most of the investments were from own sources, with the exception of a 38,000-euro project funded by European funds.
Initially, they had bought an HP Latex 365, but later, with increased productivity and growing demand, they thought it was time to sell 365 and buy another 2 HP Latex 570s.
The HP latex printers added flexibility and creativity of design together with trouble free high quality production.
Their products are distinguished by their design, because they focused on creativity and that is why they are proud of one of the best teams specialized in concept design in Romania.
The target customer is the person who understands the practical advantages of using wallpaper and is now looking for the décor that best fits in different rooms of their home.
They produce a wide range of digital prints with their subsidiary brand VLAdiLA Kids being produced exclusively for children's rooms.
The pandemic did not bring a drop in orders in their field of activity.
They continued to invest in this growth by purchasing new HP Latex equipment that they had the opportunity to expand the relationship with their customer which took place mainly online.
As Dragos Valdila , operations director at Sedra said " As for Latex technology, I can tell you that this is exactly what we have been looking for a long time! Stable print and with current technology advantages “
