Fujifilm’s New Acuity Range Scoops Coveted Red Dot Design Awards
Fujifilm has announced that its newly launched Acuity Prime and Acuity Ultra R2 wide format printers have each picked up Red Dot 2021 design awards.
The expert jury appointed by Red Dot described the Acuity Prime as a machine in which “user-friendly and practice-oriented flexibility teams up with impressive efficiency and performance.”
Acuity Prime enables the large-format printing of up to five superimposed layers of UV-curable ink on materials ranging from coated or synthetic paper to sheets of PVC or plastic. In terms of functionality, it features a whole range of sophisticated innovations.
For example, important items for post-printing tasks are kept in a tray within easy reach. The device showcases a black-and-silver aesthetic, which also characterises other printers from this manufacturer, in order to demonstrate a coherent line-up.
In considering Fujifilm’s super wide format Acuity Ultra R2, the jury said that it “impresses with technical features and a design which elegantly places the quality of its products centre stage.”
The Acuity Ultra R2 is a roll-to-roll printer for large signs. It uses UV-curable ink, which ensures high wear resistance and excellent results.
A semi-transparent smoke-grey panel in the centre of the top cover serves to monitor the printhead while also protecting against UV radiation.
The black and dark silver colour scheme is in line with the aesthetics of the manufacturer’s new generation of printers and places a focus on the printed matter.
For safety reasons, all moving parts are covered by the housing.
Kevin Jenner, European Marketing Manager at Fujifilm Speciality Ink Systems comments: “We’re delighted to see these new products recognised with Red Dot awards for product design. In completely redesigning our Acuity range over the past few years, we created a new blueprint for wide format, and we have put a huge amount of investment and imagination into every aspect of the design. By listening carefully to our customers’ needs and by bringing in industrial design specialists to work with our own Fujifilm Design Centre in Tokyo, we’ve created a range that offers exceptional price/performance, redefining print ROI whilst resetting the expectations around ease-of-use. The range brings new meaning to the value and versatility of these types of printers, as well as looking elegant and stylish. Exceptional design is critical to achieving these objectives and we’re very pleased to see these products get the recognition they deserve.”
Fujifilm has enjoyed regular success in the Red Dot awards in recent years, with a huge range of products recognised – including the Jet Press 750S in 2019.
About Fujifilm Europe
FUJIFILM Speciality Ink Systems Ltd., is a development and manufacturing centre of excellence for inkjet, screen and flexo ink technologies and is part of the global FUJIFILM Ink Solutions Group.
It is also the location of the global headquarters for the Wide Format Inkjet Systems Business.
Fujifilm provide products and services such as inkjet digital presses and printing plates for printing fields, as well as industrial inkjet-related products and inkjet printheads.
Fujifilm provide inkjet digital presses for all printing fields, from industrial through package printing, with characteristically superior productivity and photo-level image quality. We also provide wide-format inkjet printers capable of printing on cloth, resin, and other varied materials, for use with signs, displays, construction materials, and many other applications.
