Digital Textile Printing News

Floral Prints Drive Boohoo Sales Surge

Image courtesy of Boohoo

Image courtesy of Boohoo

Floral Prints Drive Boohoo Sales Surge

This summer Foral prints have taken off for the Boohoo group, owner of Pretty Little Thing and Nasty Gal.

Reporting a Sales growth of 39% in the period, executives at the group saw a strong growth in popularity for its Floral Prints and Tailored Dresses.

Customers were encouraged to get in bloom this season with this collection of all things floral print.

Florals are the must-have print that’s always on trend season after season.

From festival ready style staples, to ditsy florals and graphic tropical prints.

In must-have new season shades of bold hues with a side of cool neutrals and pastels, Boohoo covered  every flower pattern, in a wide range of repeats..

Strong in the wedding market, using head-to-toe in florals with a floor sweeping floral print dress, with just some delicate accessories to finish off the look.

Florals also appealed to customer’s everyday wardrobe too, with everything from cute crop tops to pretty skirts, with new season flowery prints and denim staples for an easy new season look that's always fresh.

Customers responded to the Floral focussed offer by buying product right across the range and, in the process, giving great emphasis to the strength of the Boohoo group.

As one executive said privately, ‘it’s always about design, and this year it’s definitely florals for on-trend maximum impact’.