Epson Monna Lisa And EFI Reggiani Help Italy To Dominate The European Digital Textile Printing Market As It Surges Towards $3 Billion By 2030
According to a new report published by Allied Market Research, titled "Europe Digital Textile Printing Market by Substrate Type, by Ink Type and by End Use: Global Opportunity Analysis and Industry Forecast, 2020-2030," the Europe digital textile printing market size was valued at $0.75 billion in 2020, and expected to reach $2.95 billion by 2030, with Europe digital textile printing market forecast expected at a CAGR of 14.8% from 2021 to 2030.
Digital textile printing is considered to be the next generation printing, which is different from the conventional fabric printing.
The ongoing digital transformation in the textile industry led to many textile entrepreneurs to invest in digital printing technology.
It is also for the people who like to experiment with bold and innovative designs, for example fashion designers. Alexander McQueen, Mary Kantrantzou, and Erdem Moralioglu are leaders for digital fabric printing and have displayed a range of digital prints, hence making digital print a new trend in the fashion world today.
In digital printing, various dyes are used as compared to traditional printing such as acid inks are used on silk and nylon; disperse inks on polyesters and reactive inks are used on all cellulose based fabrics such as cotton, linen, and rayon.
Italy dominates the Europe digital textile printing market, owing to rise in demand for digital textile printing in fashion industries in Italy.
Moreover, the presence of large number of fashion industries in Milan, Rome, Palermo, and Venice fuels the demand for customized digital textile printing with high flexibility of colour combinations and fashion designs.
Furthermore, the presence of companies, such as EFI Reggiani and Epson Monna Lisa, offering innovative textile printing solutions and Italian-based ink manufacturers, such as Genesta and Kiian Digital, providing advanced dye sublimation and disperse digital textile inks, are expected to drive the market growth.
The increase in demand for sustainable printing solutions and the surge in demand for consumer goods, especially related to textile industry are the major factors driving the growth of the digital textile printing industry.
Also, the rapid expansion of e-commerce and the growth of the advertising industries led to the surge in the demand for digital textile printers.
Printing technology is widely used in packaging industry such as identification, labeling, grading and branding, which is further used in all kinds of packaging solutions.
The increase in fashion trends in European countries due to the various exchanges of culture from other countries such as India, led to surge in demand for the digital textile printing industry.
The digital textile printer is an eco-friendlier solution, which is expected to reduce the amount of energy and greatly reduce operational footprint.
The above-mentioned factors and applications will provide ample opportunities for the growth of the Europe digital textile printing market during the forecast period.
