Epson Establishes Epson Middle East FZCO ─ Accelerating Growth In The Middle East And Africa Region
Image By Courtesy of Epson
Seiko Epson Corporation has established a new sales company, Epson Middle East FZCO (Dubai, United Arab Emirates), which will be operational in April 2024.
This reflects the huge potential Epson sees to accelerate future growth as this is one of the fastest growing regions globally.
With governments placing great focus on sustainability, Epson technology will really help to support and encourage both consumers and businesses to invest in energy reducing solutions.
There has been a huge demand in all key sectors from tourism and hospitality to retail, entertainment, education, real estate, and healthcare.
Neil Colquhoun has been appointed as President, Epson EME, after more than a decade with the company. “Establishing Epson EME demonstrates our commitment to customers and partners in the region, that we will continue to invest and grow our presence in all key markets, from Africa to the Middle East to Central Asia, while centralising operations in our Dubai-based office. This investment will give us the agility and ability to address the changing needs of customers in these dynamic, fast-growing markets with our key areas of printing, scanning, and visual display solutions.”
The company's progress is expected to gain momentum in line with the wider region's adoption of sustainable technologies, with particular emphasis on Epson's business inkjet and ink tank printing systems, a cornerstone of Epson’s business globally.
These solutions boast advantages such as lower power consumption, reduced CO2 and plastic waste, compared to laser printers, and heightened efficiency thanks to Heat-Free technology.
In digital printing, the Epson SureColor SC-V7000 large format printer is the ultimate solution for eye-catching displays and signage delivers an exceptional image quality and versatility to print on a wide range of media, to help businesses stand out from the crowd.
Colquhoun added: “Epson product portfolio provides businesses and consumers with the opportunity to switch to sustainable technology solutions.”
Epson reported sales increases of more than 40% in the Middle East and Turkey, almost a third in Africa, and around 10% in Central Asia, Caucasus and Ukraine for FY2022.
The company anticipates a huge demand for Epson technology solutions such as the increased scanning and automation needs for digitised workflows in various business sectors.
The continued expansion of world-class professional sports and entertainment events, taking place across the GCC, Africa and into Central Asia is also introducing greater demand for projection technologies and immersive retail experiences.
Also, in line with many other parts of the world, hybrid working and learning will continue to see an increased demand for work from home and personal use printing and Epson is well placed to support with this continued shift.
Education has and continues to be a growth point for Epson in the region with schools seeing the benefit of Epson's Heat-Free technology when it comes to energy reduction, time and cost saving and improvement in learning opportunities for both students and teachers.
Epson's interactive projectors continue to encourage engagement in the classroom and are an essential investment to ensure that all students in the class can see and participate in the lesson.
It also gives teachers scope to expand their lesson plans and involve all students in a new and interesting way.
About Epson Middle East FZCO
Name: Epson Middle East FZCO (abbreviation: EME)
Established: 3rd August 2023
Location: Dubai Airport Free Zone, Dubai, United Arab Emirates
Representative: Neil Colquhoun
Capital: USD 1 Million
Employees: 254
Target countries: Africa, Caucasus, Central Asia, Middle East, Moldova, Türkiye and Ukraine
Remarks: 100% owned by Seiko Epson Corporation
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world.
The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle.
Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.
