Embrace Install The World’s Largest Digitally Printed Building Wrap At The Selfridges Bullring Store
Last month saw the installation of the final section of colourful printed scaffold banner covering the temporary scaffolding at the iconic Selfridges department store in Birmingham.
To give an idea of scale, the striking dogtooth design wrap measures almost 9,000 m2.
This is 58% bigger than the currently recognised Guinness World Record holder for the largest scaffold banner which was installed in Madrid back in 2018 at a mere 5,672 m2.
Installation of the frames and digitally printed wrap which will disguise the works during renovations commenced on site at the end of December 2020.
The banner features an artwork design produced by Birmingham-born designer Osman Yousefzada comprising of interlocking six metre diameter dog tooth flower designs in three contrasting colours.
In total the Embrace Building Wraps team have installed 5,888 linear metres of scaffold tubes in Birmingham for the banner frames, vertical curved shaping, and buffer rails.
To put that into perspective, if laid end to end the scaffold tubes would extend around four miles (six kilometres).
The weight of the printed wraps alone is just under five tonnes, more than three Mini Coopers.
Embrace seamlessly joined twenty four individual banners of which 85% had three or more adjoining perimeter edges that had to line up perfectly with the adjacent banners.
Greg Forster, Managing Director at Embrace Building Wraps comments:
If you have ever tried lining up wallpaper then this is supersized to another level as the average dimensions of each individual banner are 388 m2. At the extremes, our wrap is 246 metres long & 37 metres high – equivalent to a giant wall of nineteen double-decker buses stacked eight high.
Our dynamic Operations Team had their work cut out for them and have really delivered on this industry-leading project which has been a fantastic team effort between ourselves, BAM Construction and the Midland Scaffolding Services Teams on site
Print & Design
Having delivered many high profile and complex projects over the years we know that our team’s combined experience really counts when it matters.
But size is not everything – don’t worry, no job is too big or too small, and no job has ever fazed us before!
Embrace can design your building wrap, scaffolding banner & site hoarding to fit your exact needs – whether you are looking to make a high impact statement, reinforce your brand identity, advertise your project or simply disguise the wooden site hoarding and scaffolding.
We know that using the best materials ensures that your message will last the test of time in terms of durability against the elements and also keep your creative message displayed in the best shape possible for the entire life of the project.
In-House Design Team
If you do not have a creative agency, do not fear! We can give you access to all the resources that you will need through our in-house design team.
Let us bring your ideas to life using striking visuals and bright colours that attract the passers-by and brighten up the urban landscape with your creative canvas.
Our experienced team can help you choose the appropriate artwork for the project and make sure it meets all the requirements to be suitable for being scaled up to the supersize building wraps or site hoardings required.
It’s all part of the service, but not a requirement – of course, if you prefer to produce the creative design yourself, then that is fine too!
Depend On Our Quality Materials
For print production, Embrace Building Wraps use the best materials available that are suitable for the project at hand and we will generally confirm these with you following our site survey.
The ink, finishes and substrate materials employed are chosen to provide great looking results at a fair price that gives you real value.
And as it’s Embrace you have our promise that, following the site survey, the price that we quote for designing, printing and installing your wrap, hoarding or banner will be the price you pay, with no hidden surprises or add-ons creeping in when we arrive on site.
