The Durst P5 500 TEX iSUB Reaches A Memorable Milestone Of 50 Systems Sold Worldwide
Brixen, 22 September 2026 – Durst Group, a leading manufacturer of advanced digital printing and production technologies, has reached a significant milestone with its P5 500 TEX iSUB.
50 systems have been sold worldwide since its market introduction at FESPA Global Print Expo 2025.
Sales have been particularly strong in North America and Europe, reflecting growing demand for highly productive, integrated workflows in soft signage, exhibition graphics and large-format textile applications.
The milestone confirms the market response to Durst's approach to industrial 5-metre sublimation printing, which combines print quality and productivity with inline fixation, software and an increasingly connected finishing process.
"When we introduced the P5 500 TEX iSUB in 2025, our ambition was not simply to build another 5-metre printer, we wanted to redefine how industrial sublimation production could work," says Johann Strozzega, Director Global Sales Graphics, Durst Group. "Reaching 50 systems sold in such a short period is a clear confirmation that the market shares this vision. The discussion is no longer about whether integrated 5-metre sublimation works. The question now is how efficiently the complete production process – from data preparation and printing to inline fixation and finishing – can be connected and automated. Our growing customer network gives prospective users an additional advantage: they can evaluate the technology at Durst and, where appropriate, gain first-hand insights from companies already working with the platform in their region."
With a printing width of 5.2 metres, water-based sublimation inks and integrated iSUB inline fixation, the system combines printing and fixation within one continuous production process, developed for high-volume producers seeking to reduce process steps, manual intervention and production time while increasing consistency, flexibility and scalability.
To allow customers to evaluate the complete production process under realistic conditions, Durst has established a dedicated World of Sublimation at its headquarters in Brixen, Italy.
The facility brings together the P5 500 TEX iSUB, workflow technology and 5-metre finishing in a comprehensive demonstration and testing environment, where prospective customers can run their own files, applications and materials through the complete production chain before making an investment decision.
About Durst Group:
With deep roots in Italian engineering and design - and over 90 years of innovation - Durst develops and markets advanced solutions for digital production, automation, and intelligent manufacturing across industrial applications worldwide. Made in Durst.
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50 systems have been sold worldwide since its market introduction at FESPA Global Print Expo 2025.
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