Digital Textile Printer Spoonflower Acquired For $225 Million By Shutterfly The Leading Digital Retailer And Manufacturing Platform
REDWOOD CITY, Calif. (June 14, 2021) — Shutterfly, a leading digital retailer and manufacturing platform for personalized products, today announced an agreement to acquire Spoonflower, a global marketplace connecting makers and consumers with artists worldwide, in an accretive acquisition for approximately $225 million of enterprise value subject to certain working capital and other adjustments.
The acquisition will enable Shutterfly to more broadly serve the fast-growing home decor marketplace by adding Spoonflower wallpaper, fabric, linens, bedding and other home decor soft goods to its product assortment and connecting Shutterfly’s 21 million active users to Spoonflower’s artists and design community.
The acquisition, which is subject to regulatory approvals and customary closing conditions, is expected to close in the third quarter of 2021.
“We are excited to welcome Spoonflower to the Shutterfly family of brands,” said Hilary Schneider, Chief Executive Officer of Shutterfly. “Millions of consumers use Spoonflower to make and upload their own designs on premium fabric, wallpaper and home decor, ignite their entrepreneurial spirit by launching small businesses or express their personal style by shopping the marketplace of more than one million designs. Driven by its passionate creative community and a visionary management team, Spoonflower has also experienced explosive growth over the last 18 months amid the thriving DIY consumer movement. It’s a highly complementary strategic fit for Shutterfly and a win/win for consumers, employees, and members of our creative community alike.”
Based in Durham, North Carolina and with an international office in Berlin, Germany, Spoonflower is a global marketplace offering custom, print-on-demand fabric, wallpaper and home decor designed by global independent artists.
In addition to artists, Spoonflower’s diverse community also includes makers, consumers, interior designers, and small business owners.
The acquisition follows a year of record revenue growth for Spoonflower, which boasts more than one million designs.
Ms. Schneider added: “The Research Triangle Park (RTP) area - the tech hub encompassing Raleigh, Durham and Chapel Hill, NC - is also home to a talented workforce and an entrepreneurial culture. We are excited to have a growth hub in RTP for further expansion across Shutterfly.”
With 3.3 million unique creatives and 4,000 new designs uploaded on average per day, this acquisition also builds upon strong tailwinds for the creative economy, a $2.25 trillion industry.
According to Coresight Research, makers are a fast-growing segment driven by the massive increase of creative professionals using online platforms to market and sell unique designs across a variety of products.
"Shutterfly is truly our perfect match," said Michael Jones, Chief Executive Officer of Spoonflower. "Not only will Spoonflower now enable Shutterfly consumers to buy artists' customized design creations in addition to personalizing their own, but we will also unlock the ability to reach new audiences and scale the small businesses of our incredible creative community thanks to Shutterfly’s manufacturing expertise and expansive customer reach. We're simply thrilled to be joining the Shutterfly family."
Spoonflower will retain its distinct brand, culture and team structure. Michael Jones will continue to lead Spoonflower, reporting to Hilary Schneider, CEO of Shutterfly.
About Shutterfly
Committed to making all of life’s experiences unforgettable, Shutterfly, is a leading digital retailer and manufacturing platform for photography and personalized products.
Shutterfly operates three divisions: a Consumer division, Lifetouch, and Shutterfly Business Solutions.
The Consumer division helps customers create the most from life’s moments through its flagship personalized Shutterfly products; premium offerings in its Tiny Prints boutique; Snapfish custom photo gifts, as well as wedding invitations and stationery; and GrooveBook, an iPhone and Android app and subscription service that prints up to 100 mobile phone photos in a GrooveBook and mails it out every month.
Lifetouch is the national leader in school photography, built on the enduring tradition of “Picture Day,” and also serves families through portrait studios and other partnerships.
Shutterfly Business Solutions delivers enterprise digital printing services that enable efficient and effective customer engagement through personalized communications.
About Spoonflower
Spoonflower is a leading eCommerce enabler connecting and empowering artists, makers and consumers in the creative economy.
The company’s on-demand digital printing platform has revolutionized the textile industry in its development of an eco-friendly, sustainable and scalable manufacturing process.
With Spoonflower, consumers can either design their own patterns on premium fabric, wallpaper and home goods or shop from a leading marketplace of over one million designs and 3.3 million creatives.
Today, Spoonflower is the design destination for its loyal global audience that places a premium on personal expression and aspires to convert their entrepreneurial dreams into thriving small businesses.
Colour Is Too Important to Leave to Chance
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A Century of Textiles, and an Ever-changing World
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What are we craving Ultimately?
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The Structual Shift is Real and its Already Here
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The Challenge: Standing Firm as the Industry Shifts
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What Is the Digital Product Passport?
At its core, a Digital Product Passport is a digital record attached to a physical product - For a printed textile product, this means the DPP would capture data on the substrate, inks and dyes used, the printing process and technology, chemical compliance, environmental impact (including water and energy use), supply chain traceability, and end-of-life instructions.
The Market Gap that Changed Everything
Future Fashion was founded in 2019, timed deliberately to coincide with a pivotal moment in global textile technology: the commercial launch of the EFI Reggiani BOLT Single-Pass digital printing system.
The founders recognised that single-pass architecture had fundamentally changed what was industrially possible - and that Pakistan's domestic market had yet to catch up.
Oberthausen – Germany – September 2026 – KARL MAYER has announced the launch of a new, highly productive model of its HKS 3-M EL, engineered to meet the escalating demands of the sporting goods market.
The extra-wide tricot machine combines a working width of 330", expandable by a further 10", with production speeds of up to 2,800 min⁻¹, setting a new performance benchmark for manufacturers of modern sporting goods.
Crewe – Cheshire - UK – 18 September 2026 – Hybrid Services Ltd, the official Mimaki distributor for the UK and Ireland, today highlighted how Mimaki's advanced white ink technology is setting a new standard for Direct-to-Film (DTF) printing, addressing a critical challenge facing garment decorators across the industry.
Tonbridge – UK – September 2026 Compass Business Finance will return to The Print Show this year, inviting visitors to explore their game plans for growth and the strategic decisions that can help drive long-term success in an increasingly fast-moving market.
Located on Stand P580, Compass will deliver an immersive experience designed to explore the challenges, opportunities and key business decisions facing print companies today.
Rather than offering generic advice, the stand will encourage visitors to think differently about their ambitions, investment priorities, and the practical steps required to move their businesses forward with confidence
Anglesey – September 2026 – Nova Chrome UK has today announced the launch of the Filmjet Mini, a new series of all-in-one direct-to-film (DTF) printers designed to eliminate the complexity of running separate printing, powder application, and curing units.
Built by PolyPrint, a garment printer manufacturer since 2006, the Filmjet Mini brings together everything a business needs to start DTF production within a single, compact machine.
China Print Supplies has expanded its textile offering with nine Gongzheng Apsaras printers, covering dye sublimation, direct-to-fabric pigment printing and hybrid working.
The full range is available now, and adds textile to a Gongzheng line-up the company already sells across UV and eco-solvent.
You can learn more about these printers by talking to China Print Supplies at The Print Show later this month (stands S220 and S420).
Dorking – UK – September 2026 – FESPA has announced a new instalment of its FESPA Insights webinar series, focusing on one of the garment decoration industry's fastest-growing opportunities: personalised apparel.
The session, titled "Scaling Your Personalised Apparel Business", will take place on 29 September 2026 at 14:00 BST.
Burscough, UK, September 14, 2026: Quality Print Services (QPS) has announced it will showcase six printers from across the ColorJet and Roland DG ranges, alongside Nazdar's alternative digital inks, on its stand (150) at The Sign Show 2026.
Taking place in hall 1 of the NEC in Birmingham from 29 September to 1 October, The Sign Show, co-located with The Print Show, gives visitors access to both events with a single registration.
September 2026 - Epson today announces the SureColor SC-F300, a new A3 dye-sublimation printer designed to help small businesses and growing personalisation providers produce professional-quality output with a compact, user-friendly workflow.
The SC-F300 is positioned to help users broaden their product offering – supporting expansion from A4 into
Mortsel – Belgium – September 2026– Agfa has today announced the launch of the Jeti Tauro H3300 HS, a new hybrid UV LED inkjet press that extends its award-winning Tauro family.
Built on technology and insights gathered across the entire Tauro range, the new press is designed to meet the productivity demands of today's print service providers while offering a clear path for future growth.
Summa announces the expansion of its F Series Vantage platform into large-format production environments with the introduction of the F1832, F3220 and F3232.
Designed for high-volume signage, packaging, textile, and industrial applications, the new models extend the philosophy behind the F Series Vantage: delivering productivity gains across the entire workflow.
Alongside the new large-format models, Summa also introduces the F1625CF, a dedicated configuration optimised for dry carbon fibre cutting
United Kingdom – September 2026 – Inkloft, a new specialist digital printing business founded by Gary Weyman and Andy Hancock, has announced its entry into the direct-to-film (DTF) market.
The company has been appointed as a distributor of DuPont™ Artistri® DTF products, including P1600 inks and Artistri Jettable Adhesive JA1100, both now available to purchase online through inkloft.co.uk.
Tokyo, Japan – September 2026 – Seiko Epson Corporation today announced the launch of CONTOURJET, a new brand for its Direct-to-Shape Printing System, combining Epson's proprietary inkjet and robotics technologies to meet the growing global demand for decorating complex three-dimensional objects.
Under the CONTOURJET brand, Epson will deliver a total solution encompassing enhanced system performance, inks, related software, implementation support, and maintenance services.
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LAS VEGAS, NV. September 15, 2026 – Fiery, LLC, the print industry’s leading innovator of digital front ends (DFEs) and workflow software, today announced it is showcasing an end-to-end portfolio of solutions that power all corners of the digital print room at PRINTING United 2026 in Las Vegas, Nevada.
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Franklin, TN – September 2026: Vanguard Digital Printing Systems, a Durst Group Company, returns to the PRINTING United Expo with a lineup that reflects the fast moving, boundary pushing, revolutionary company it has become.
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Birmingham, UK – September 2026 – Perfect Colours has announced its participation in The Print Show 2026, taking place at the NEC Birmingham from 29th September to 1st October.
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Leicester – UK = September 2026– Vivid Laminating Technologies Ltd, a leading innovator in finishing technology, has announced that its award-winning Veloblade Nexus has been selected by 5 Studio UK, a specialist in large-format print and exhibition stand production, to support the creation of high-quality exhibition stands.
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Telford, UK – September 2026 – China Print Supplies UK Ltd will unveil the Gongzheng ThunderJet AQ1602S at The Sign Show, offering visitors a hands-on demonstration of its latest entry-level eco-solvent printer at stand S220 + S240.
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Reading, UK – 15 September 2026 – HP has announced it will showcase four machines from its HP Latex portfolio, alongside the HP DesignJet Z9+ and HP PrintOS Production Hub, at The Print Show and The Sign Show 2026.
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Paris - France – September 15th 2026 – Optitex, a global leader in fashion technology, has today announced the release of O/26.1, the latest evolution of its industry-leading software suite.
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Clay Cross – September 2026 – Resolute DTF has confirmed it will unveil its latest range of digital cutting solutions at The Print Show 2026, held at the NEC Birmingham from 29 September to 1 October.
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Hamamatsu, Japan – September, 2026 – Roland DG, a leading manufacturer of wide-format digital printing solutions, has announced the launch of the TrueVis MG2 Series, a next-generation UV printer/cutter range comprising the MG2-640 and MG2-300.
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September 2026 – Georg+Otto Friedrich GmbH, a fourth-generation German textile manufacturer, today announced its participation in PRINTING United Expo 2026, North America's largest gathering of the print industry.
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Altrincham – Cheshire – Funki Fabrics has today released its Autumn/Winter 2026 fabric trend report, identifying four key directions set to define the season: warm neutrals, deep jewel tones, vampy cherry reds and dark, moody botanicals.
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Colombo, Sri Lanka – September 2026 – Winterquilts (Pvt) Ltd., one of Sri Lanka's leading garment manufacturers and exporters, has invested in Coats Digital's award-winning GSDCost solution together with its newly launched AI-powered GSDQuest platform.
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London, UK – September 2026 – The Only Natural International Student Design Competition 2026, supported by Artsthread, has revealed its Category and People's Choice winners.
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Bressanone – September 2026 – Durst Graphics today features its P5 350 CORE, a new 3.5-metre hybrid printing platform designed to serve as an accessible entry point into the wider Durst Ecosystem.
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Peterborough -September 2026 – Snuggle, a leading trade fulfilment provider, has today announced it is the first company in Europe to install three Epson G9000 DTF systems, marking a significant expansion of its production capacity to meet surging demand from trade customers across the UK and Europe.
The graphic industry is changing at high speed. Automation, artificial intelligence, personalization, new materials and sustainability are transforming the way products are made while, at the same time, opening up new business opportunities for professionals in the sector.
Against this backdrop, C!Print Madrid 2027 will bring together manufacturers, distributors, printers and professionals from the printing and visual communication world at IFEMA MADRID from January 12 to 14, showcasing the technologies and trends driving this evolution.
This eleventh edition arrives with a strong market response: 90% of its more than 7,000 m² of exhibition space is already booked, with leading companies in the sector such as HP, Epson, Fujifilm, Roland DG, Mimaki, Digidelta and Konica Minolta, among others
Las Vegas – Nevada – September 2026 – BARBIERI electronics, a specialist in colour measurement technology, has announced its sponsorship of the G7+ Exchange, an industry gathering set to take place ahead of PRINTING United Expo 2026.
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FREMONT, CA. September, 2026– Fiery, LLC, the leading provider of digital front ends for the print industry, today announced it will host an exclusive webinar titled "Beyond CMYK: From more colours to more impact" on Tuesday, 6th October 2026 at 5:00pm CEST.
The 45-minute session will explore how commercial print businesses can move beyond the constraints of standard CMYK to unlock bolder colours, sharper precision, and stronger margins through expanded gamut printing.
As brands increasingly demand vibrant, exact colour matching, print providers who rely solely on standard CMYK risk falling behind.