Coloreel And Juki America Announce Groundbreaking Partnership To Revolutionize The Sewing Industry

Image By Courtesy of COLOREEL

In a landmark move for the textile and fashion industry, Coloreel, a pioneer in innovative thread dyeing technology, has joined forces with Juki America, a leading provider of sewing solutions. This partnership marks a significant leap forward, bringing real-time, on-demand thread dyeing capabilities to the sewing market for the first time.

Coloreel's unique technology enables millions of precise colors to be dyed on sewing threads in real time, a game-changer for designers and manufacturers aiming for both precision and flexibility in their creations. "This expansion from embroidery into sewing opens up a new chapter for us," said Torbjörn Bäck, CEO of Coloreel. "Aligning with Juki America, with their extensive market reach and technical acumen, represents a strategic milestone as we bring our groundbreaking technology to a wider audience."

Juki America will have exclusive rights to market and distribute Coloreel's innovative solution for sewing machines across North and South America. The collaboration is set to debut with the first official installation of a Coloreel-enhanced Juki sewing machine at FABRIC Incubator in Arizona, a forward-thinking fashion incubator and garment manufacturer that nurtures emerging talent.

Masanori Awasaki, President and CEO of Juki America, expressed enthusiasm about the collaboration, stating, "Our partnership with Coloreel is a natural evolution for Juki. Integrating their revolutionary thread dyeing technology with our sewing machines raises the bar for the industry and creates unparalleled opportunities for design and color precision for our clients."

This collaboration underscores a shared commitment between Coloreel and Juki America to foster innovation, sustainability, and efficiency in the sewing industry, setting a new standard for what's possible in textile production.

About Juki America, Inc.:

Juki America, Inc., a subsidiary of Tokyo-based Juki Corporation, serves as the regional sales and service headquarters for the Americas. With a legacy spanning over 85 years, Juki has been at the forefront of sewing machine technology, supplying to 185 countries and holding a predominant share of the global market. The company’s expansive portfolio not only includes sewing machinery but also extends to Electronic Assembly Systems (EAS) and Surface Mount Technology (SMT), demonstrating Juki's versatility and innovation across industries.


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